Hot SourceThe Ghana Tourism Authority (GTA) is set to roll out the red carpet for Ghana’s tourism and creative industry leaders at the upcoming 2025 National Tourism Awards, scheduled for Friday, 14 November 2025, at The Grand Arena, Accra International Conference Centre.
The event, organised under the auspices of the Ministry of Tourism, Culture and Creative Arts, will begin at 5:00 p.m. and is themed “Celebrating Ghanaian Ingenuity and Excellence in Tourism: The Black Star Experience.”
The ceremony aims to spotlight innovation, leadership, and distinction within Ghana’s tourism, hospitality, and creative sectors — recognising individuals and organisations whose contributions have helped shape Ghana’s image as one of Africa’s most dynamic tourism destinations.
Instituted in 1997, the National Tourism Awards has long been regarded as the country’s flagship platform for acknowledging excellence, resilience, and service quality within the industry.
This year’s event will be attended by Chief of Staff, Julius Debrah, who serves as the Special Guest of Honour, alongside the Minister of Tourism, Culture and Creative Arts and a wide array of dignitaries from government, the diplomatic corps, private enterprises, and the creative arts community.
In a statement ahead of the event, GTA Chief Executive Officer, Mrs Maame Efua Houadjeto, highlighted the theme as symbolic of Ghana’s rebirth as a creative, confident, and globally admired destination.
“The Black Star Experience captures the soul of our nation, bold, inventive, and full of promise. Through this celebration, we honour the Ghanaian spirit that turns ideas into impact and passion into progress. Our industry thrives when we celebrate our own ingenuity and push the boundaries of excellence,” she said.
According to the GTA, this year’s awards night will feature authentic cultural performances, artistic exhibitions, and displays of Ghanaian hospitality, representing the finest of the country’s creative energy and cultural identity.
By framing the awards around the “Black Star Experience,” the GTA appears to be deepening its strategy of promoting Ghana not just as a destination, but as a cultural movement — one that embodies the resilience, ingenuity, and pride of its people.
The event, expected to draw participation from across the tourism value chain, will reaffirm Ghana’s commitment to recognising excellence and sustaining its global reputation as a leader in African tourism.
The post ‘The Black Star Experience’: GTA to showcase Ghanaian creativity at 2025 Tourism Awards appeared first on The Herald ghana.
