As the curtain fell on the tenth season of Big Brother Naija, one brand stood out for bringing unmatched flavor, fun, and joy to millions of viewers across the country: Terra Cube. Themed “House of Joy,” Terra’s presence in the Big Brother house this season was not just about food. It was about creating moments that brought people together, laughter that echoed beyond the walls of the house, and experiences that left a lasting impression on fans at home.

While the season carried the official theme “10/10,” Terra made its own twist, matching that same spirit of excellence with activities that truly scored a ten out of ten in entertainment, engagement, and creativity. From seasoning meals that filled the house with irresistible aroma to hosting one of the most talked-about task nights, Terra turned the house into a space of pure excitement.

The Terra Task became one of the defining highlights of the show. Housemates were divided into two teams, Team Unwrap Joy and Team Unleash Taste, and dressed in Terra-branded outfits that combined comfort with style. The night kicked off with the Terra Beef Roast Ring, a friendly roast session staged like a wrestling ring, complete with playful banter and cheers from fellow housemates.

Then came the Terra Chicken Hunt, an energetic and hilarious challenge that got both housemates and fans talking. Live chickens were brought into the house, and participants had to search for hidden codes that earned their teams’ points.

But the excitement did not stop within the house. Terra extended the fun to fans at home through the Meme O’clock challenge, a live engagement activity that kept viewers actively participating in real time. Fans were invited to create and share hilarious memes inspired by the ongoing tasks while tracking their leaderboard scores on an interactive dashboard. The result was an engaged online community that laughed, competed, and connected through the Terra experience, proving that the brand’s House of Joy truly went beyond the screen.

Moments from the event became a social media sensation, with clips of the Beef Roast Ring and Chicken Hunt trending across platforms. Fans could not get enough of the laughter, energy, and fun that filled the house that evening.

Probal Bhattacharya, Chief Marketing Officer, TGI Group, shared, “We are truly glad about the reactions and comments from consumers who enjoyed our presence in the Big Brother house. It has been exciting to see how Nigerians connected with the Terra experience. Big Brother Naija may have ended, but we remain in the business of unwrapping joy and unleashing taste with Terra Cube across the country.”