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SMEs urged to embrace innovation to compete smartly

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April 7, 2025
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The Chief Executive Officer and Lead Innovator at Lalaa Consulting, Demola Aderibigbe, have warned that small and medium-sized enterprises in Nigeria must harness creativity and innovation if they are to thrive and compete with dominant industry players. Aderibigbe made the call during the maiden edition of the Academy of Creativity, Innovation & Disruption, which was

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