As part of efforts to ensure insurance penetration to the grass root, Rex Insurance,  recently hit the streets of Yaba and the environs in Lagos with its flagship Retail Street Storm product.

The move was a bold grassroots initiative of the underwriting firm aimed at demystifying insurance and promoting policy adoption among everyday Nigerians.

According to the company, the Retail Street Storm is a strategic initiative designed to raise awareness about insurance, promote policy adoption and strengthen the presence of Rex Insurance within the community.

According to the Managing Director/CEO of Rex Insurance, Mrs. Ebelechukwu B. Nwachukwu, the Retail Street Storm is an initiative aimed at simplifying insurance with the objective of making it more accessible to everyday Nigerians.

“Insurance is not just for big businesses or the elite, it is for everyone”, said Nwachukwu. 

She added that through Retail Street Storm is part of our mission to take insurance to the streets. We are meeting people where they are; in the markets, on the roads, and in their communities to show them that insurance is simple, affordable, and essential. Our retail business is a core part of what we do, and through this initiative, we are showing our commitment to reaching everyday Nigerians and making insurance accessible to all”.

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