Trending News: BREAKING: Three Killed As Suspected Bandits Ambush Motorists In KwaraEXCLUSIVE: How Four Policemen Attached To ‘Land Grabber’ Ariori Left Duty Post For Illegal Assignment At Lagos’ Owode Market, Shot Three DeadBREAKING: Suspected Amasiri Warriors Invade Ebonyi Community, Behead Farmer Amid Land DisputeNEC Moves to Fast-track $1trn Economy, Endorses Renewed Hope Five-Year Economic PlanGDP: Govs Back FG’s $100 Billion Creative Economy Target By 2030Gov Mbah Revamps, Upgrades Nigergas after 30-year DormancyDangote Group, Ethiopia Strike Deal to Build $2.5 Billion Fertiliser PlantOye Cautions on Abrupt Banning of Shea Nuts’ Export, Canvasses Phased Transition PeriodJapan’s Credit Rating Agency Affirms Afreximbank’s A-/Stable RatingAkpabio Inaugurates Projects in Akwa Ibom, Credits Tinubu for Prompt FundingOjulari Pledges Renewed Transparency in NNPC, Says Oil Company Under AttackMinister Bosun Tijani Listed Among 2025 TIME Magazine’s 100 Most Influential Persons on AITinubu: My Global Shuttles Aimed at Growth, Job Creation, Nation’s ProsperityINC Decries Double Standard in Nigeria’s Solid Minerals, Crude Oil LawsFG Inaugurates 21-man Advisory Team to End Building Collapse, Quackery, OthersCanada Commits $15.75m to Empower Nigerian Women Through ActionAid’s Renewed Leadership ProjectAfDB Invests $55bn in Trade Infrastructure as FG Seeks to Deepen Trade Ties with Benin, CamerounOML17: Heirs Energies Sets Ambitious 100,000 Bpd, 150mmscf/d Gas Output Targets  IFEOMA MONYE AT 60Zichis Agro-allied Industries Eyes Listing Shares on NGXNEC Moves to Fast-track $1trn Economy, Endorses Renewed Hope 2026-2030 Economic PlanAfriland Properties Pays Interim Dividend of  N178.6mAll On Chairman Urges Bold Investments to Bridge Energy Gap in NigeriaEXCLUSIVE: EFCC Detains NAHCON Chairman’s Brother, Aka ‘De Facto Chairman’, Sirajo Usman, Over Hajj Expenditure, Alleged N50Billion FraudFG Denies Signing Agreement With ASUU, Describes Document As DraftSoludo Can Never Be Distracted FG Flags off Landmark Agro-value Chain Initiative to Empower 10m WomenFoundation Empowers 150 Indigent Students With Scholarship on Health Education in KwaraAgain, FG Raises Passport Application Fees Tinubu’s Visit to Brazil, Waste of Nigeria’s Scarce Resources, Says Adebayo Derailed Train: NSCDC Reiterates Vow to Safeguard Critical AssetsEXCLUSIVE: Ekiti State To Spend N12.7Billion On ‘Cash Transfers’ To Residents In Three Years, Details Of Beneficiaries UnclearPDP Criticises Okpebholo’s Reckless Allocation of N2.5bn to UBTHADC is Rescue Plan for Nigeria, Says Political ExpertVIDEO: ‘Even If I Sell Niger State To Fund Projects, It’s Not Your Business; They Say I’m Borrowing But I’ve Not Started Yet’ –Gov Bago Tells ResidentsFMN Stays Committed To Feeding The NationGroup Commends Mbah for Restoring Enugu Regional HubAnother LG Boss Suspended in Niger‘We Are Treated Like Slaves In Our Land’: Zamfara Resident Laments As Gunmen Kill Two, Abduct Over 100 –ReportObasanjo,  Abubakar, Jonathan, Ali-Pate, Set to Inaugurate  Health Hub in AbujaEFInA: Affordable Credit and Fintechs Key to Deepening Financial InclusionOlawepo-Hashim: National Convention Has Final Say on PDP ZoningTinubu Banks on Tech, Food Security to Boost Nigeria’s GrowthBala Mohammed: I Gave Up My Presidential Bid to Allow PDP Zone Ticket to SouthFG Moves to End ASUU Crisis, Inter-ministerial C’ttee Meets TodayAccess Holdings Announces Roosevelt Ogbonna’s Exit from Board as Non-Executive DirectorUAE Confirms Emirates Airline Participation in Africa Tourism, Creative Economy ExpoFG Receives 1,653 Solar-Powered Cold-chain RefrigeratorsUzodimma Raises Minimum Wage to N104,000NCCC Urges Developed Countries, Partners to Honour Commitment on Climate ChangeTUC Rejects Bill to Remove Labour from Exclusive LegislativeFG to Partner Organisations to Train Farmers on AgriConnect InitiativeRadda to Construct Schools, Hospital in Mantau Community After Bandits’ AttacksTCN Power Project: Oyebanji Pays N503m to 1,050 Land Owners in EkitiNIGER DELTA BLUE ECONOMYPETER MBAH AS “TALK AND DO” GOVERNORGIVING MEANING TO THE MALABO DECLARATIONDatari Ladejo: From Lagos to Johannesburg, Double Awards for Under-40 CEO‘Finish Line’ and the Poetry of SurvivalEnugu @ 34: As Mbah Drives the Dreams of Founding FathersDigital Realty Launches New Data CentreT2 Empowers SIM Registration OfficersBREAKING: Bandits Kill One, Kidnap Six In Southern Kaduna Despite State Peace PactYilwatda: Tinubu Has Directed Me To Work With GandujeTinubu Departs Brazil for AbujaFuel Subsidy Removal Freed Resources for National Dev’t, Says MinisterTinubu Targets 7m Youths for Digital Literacy in 2 YearsRoosevelt Ogbonna Resigns From Access HoldCo, Remains Access Bank CEONewGlobe’s Holistic Model Boosts Teaching Efficiency in Public Primary Schools2027: Aerospace Engineer Joins Ogun Governorship RaceSEC Grants Provisional Licence to Zigma-Alpha Asset Management to Operate as Fund, Portfolio ManagersNECO Refutes Recruitment ClaimsEXCLUSIVE: Nigerian Tailor And 8-Month-Old Baby Detained Since March #FreePalestine Protest, Critically Ill, Denied Court Access, Husband SaysJonathan: Nigeria Needs Registrar of Political Parties To Tackle IndisciplineTinubu Pledges To Fast-track Nigeria’s Development Through Technology And Food SecurityLG Polls: LASIEC Dismisses Claim of Unpaid Wages by Ad hoc StaffAbsence of Sahara Reporters in Court Stalls Sowore’s ArraignmentTosin Ajayi and His Power of ImaginationBREAKING: Kwara College Of Education Staff Protest Six-Year Neglect And Rot, Demand Return Of TETFUND ProjectsBREAKING: Sowore Asks Abuja Court To Dismiss ‘Defective’ Forgery, Cybercrime Charges, Wants IGP Egbetokun Sanctioned For Violating Police ActPolice Confirm Abduction of Husband, Wife, Daughter in Katsina TownRotary Club of Ikeja Inducts Cybersecurity Analyst Olamide MohammedMOFI, CRMI Partner on Risk Mgt in State-Owned EnterprisesBitget Debuts First-ever RWA Index PerpetualsDangote Cement Marks Youth Day at ObajanaExperts Make Case for Early Childhood Devt  in NigeriaOndo Communities Protest Invasion, Seek Aiyedatiwa’s InterventionBillions Spent, Poverty Persists: Unraveling Nigeria’s Relief Paradox and the Road AheadIFC Lauds FG’s Economic Reforms, IMF Calls for Marshall Plan for Power SectorRibadu: We’ll Hunt Terrorists, We’ll Find Them and Bring Them to JusticeTo Boost Local Production, Create Jobs, Tinubu Okays Immediate Six-month Ban on Raw Shea ExportOgun Revenue Agency Hails Dangote Cement Ibese for Exemplary Tax ComplianceOnyema: Air Peace to Commence Lagos–São Paulo Passenger Route Under Nigeria–Brazil BASA AgreementCOREN Inaugurates Committee on Amendment of Engineers Registration ActTinubu Lauds Nigeria’s Capital Market’s Steady Growth in Over Two YearsPort Harcourt Officially Crowned Nigeria’s Premier Energy City, Ibas Rallies Private Sector, Pledges SupportJustice Minister: Extending Full Implementation of ACJA to States Will Promote Speedy TrialsNSIB Launches Investigation into Abuja-Kaduna Train DerailmentInternational Press Institute Condemns Police Harassment of Journalist Azuka OgujiubaRiver Park Estate Dispute: Court Orders Parties to Maintain Status Quo as Controversial Police Letter Surfaces
Fri. Aug 29th, 2025
Trending News: BREAKING: Three Killed As Suspected Bandits Ambush Motorists In KwaraEXCLUSIVE: How Four Policemen Attached To ‘Land Grabber’ Ariori Left Duty Post For Illegal Assignment At Lagos’ Owode Market, Shot Three DeadBREAKING: Suspected Amasiri Warriors Invade Ebonyi Community, Behead Farmer Amid Land DisputeNEC Moves to Fast-track $1trn Economy, Endorses Renewed Hope Five-Year Economic PlanGDP: Govs Back FG’s $100 Billion Creative Economy Target By 2030Gov Mbah Revamps, Upgrades Nigergas after 30-year DormancyDangote Group, Ethiopia Strike Deal to Build $2.5 Billion Fertiliser PlantOye Cautions on Abrupt Banning of Shea Nuts’ Export, Canvasses Phased Transition PeriodJapan’s Credit Rating Agency Affirms Afreximbank’s A-/Stable RatingAkpabio Inaugurates Projects in Akwa Ibom, Credits Tinubu for Prompt FundingOjulari Pledges Renewed Transparency in NNPC, Says Oil Company Under AttackMinister Bosun Tijani Listed Among 2025 TIME Magazine’s 100 Most Influential Persons on AITinubu: My Global Shuttles Aimed at Growth, Job Creation, Nation’s ProsperityINC Decries Double Standard in Nigeria’s Solid Minerals, Crude Oil LawsFG Inaugurates 21-man Advisory Team to End Building Collapse, Quackery, OthersCanada Commits $15.75m to Empower Nigerian Women Through ActionAid’s Renewed Leadership ProjectAfDB Invests $55bn in Trade Infrastructure as FG Seeks to Deepen Trade Ties with Benin, CamerounOML17: Heirs Energies Sets Ambitious 100,000 Bpd, 150mmscf/d Gas Output Targets  IFEOMA MONYE AT 60Zichis Agro-allied Industries Eyes Listing Shares on NGXNEC Moves to Fast-track $1trn Economy, Endorses Renewed Hope 2026-2030 Economic PlanAfriland Properties Pays Interim Dividend of  N178.6mAll On Chairman Urges Bold Investments to Bridge Energy Gap in NigeriaEXCLUSIVE: EFCC Detains NAHCON Chairman’s Brother, Aka ‘De Facto Chairman’, Sirajo Usman, Over Hajj Expenditure, Alleged N50Billion FraudFG Denies Signing Agreement With ASUU, Describes Document As DraftSoludo Can Never Be Distracted FG Flags off Landmark Agro-value Chain Initiative to Empower 10m WomenFoundation Empowers 150 Indigent Students With Scholarship on Health Education in KwaraAgain, FG Raises Passport Application Fees Tinubu’s Visit to Brazil, Waste of Nigeria’s Scarce Resources, Says Adebayo Derailed Train: NSCDC Reiterates Vow to Safeguard Critical AssetsEXCLUSIVE: Ekiti State To Spend N12.7Billion On ‘Cash Transfers’ To Residents In Three Years, Details Of Beneficiaries UnclearPDP Criticises Okpebholo’s Reckless Allocation of N2.5bn to UBTHADC is Rescue Plan for Nigeria, Says Political ExpertVIDEO: ‘Even If I Sell Niger State To Fund Projects, It’s Not Your Business; They Say I’m Borrowing But I’ve Not Started Yet’ –Gov Bago Tells ResidentsFMN Stays Committed To Feeding The NationGroup Commends Mbah for Restoring Enugu Regional HubAnother LG Boss Suspended in Niger‘We Are Treated Like Slaves In Our Land’: Zamfara Resident Laments As Gunmen Kill Two, Abduct Over 100 –ReportObasanjo,  Abubakar, Jonathan, Ali-Pate, Set to Inaugurate  Health Hub in AbujaEFInA: Affordable Credit and Fintechs Key to Deepening Financial InclusionOlawepo-Hashim: National Convention Has Final Say on PDP ZoningTinubu Banks on Tech, Food Security to Boost Nigeria’s GrowthBala Mohammed: I Gave Up My Presidential Bid to Allow PDP Zone Ticket to SouthFG Moves to End ASUU Crisis, Inter-ministerial C’ttee Meets TodayAccess Holdings Announces Roosevelt Ogbonna’s Exit from Board as Non-Executive DirectorUAE Confirms Emirates Airline Participation in Africa Tourism, Creative Economy ExpoFG Receives 1,653 Solar-Powered Cold-chain RefrigeratorsUzodimma Raises Minimum Wage to N104,000NCCC Urges Developed Countries, Partners to Honour Commitment on Climate ChangeTUC Rejects Bill to Remove Labour from Exclusive LegislativeFG to Partner Organisations to Train Farmers on AgriConnect InitiativeRadda to Construct Schools, Hospital in Mantau Community After Bandits’ AttacksTCN Power Project: Oyebanji Pays N503m to 1,050 Land Owners in EkitiNIGER DELTA BLUE ECONOMYPETER MBAH AS “TALK AND DO” GOVERNORGIVING MEANING TO THE MALABO DECLARATIONDatari Ladejo: From Lagos to Johannesburg, Double Awards for Under-40 CEO‘Finish Line’ and the Poetry of SurvivalEnugu @ 34: As Mbah Drives the Dreams of Founding FathersDigital Realty Launches New Data CentreT2 Empowers SIM Registration OfficersBREAKING: Bandits Kill One, Kidnap Six In Southern Kaduna Despite State Peace PactYilwatda: Tinubu Has Directed Me To Work With GandujeTinubu Departs Brazil for AbujaFuel Subsidy Removal Freed Resources for National Dev’t, Says MinisterTinubu Targets 7m Youths for Digital Literacy in 2 YearsRoosevelt Ogbonna Resigns From Access HoldCo, Remains Access Bank CEONewGlobe’s Holistic Model Boosts Teaching Efficiency in Public Primary Schools2027: Aerospace Engineer Joins Ogun Governorship RaceSEC Grants Provisional Licence to Zigma-Alpha Asset Management to Operate as Fund, Portfolio ManagersNECO Refutes Recruitment ClaimsEXCLUSIVE: Nigerian Tailor And 8-Month-Old Baby Detained Since March #FreePalestine Protest, Critically Ill, Denied Court Access, Husband SaysJonathan: Nigeria Needs Registrar of Political Parties To Tackle IndisciplineTinubu Pledges To Fast-track Nigeria’s Development Through Technology And Food SecurityLG Polls: LASIEC Dismisses Claim of Unpaid Wages by Ad hoc StaffAbsence of Sahara Reporters in Court Stalls Sowore’s ArraignmentTosin Ajayi and His Power of ImaginationBREAKING: Kwara College Of Education Staff Protest Six-Year Neglect And Rot, Demand Return Of TETFUND ProjectsBREAKING: Sowore Asks Abuja Court To Dismiss ‘Defective’ Forgery, Cybercrime Charges, Wants IGP Egbetokun Sanctioned For Violating Police ActPolice Confirm Abduction of Husband, Wife, Daughter in Katsina TownRotary Club of Ikeja Inducts Cybersecurity Analyst Olamide MohammedMOFI, CRMI Partner on Risk Mgt in State-Owned EnterprisesBitget Debuts First-ever RWA Index PerpetualsDangote Cement Marks Youth Day at ObajanaExperts Make Case for Early Childhood Devt  in NigeriaOndo Communities Protest Invasion, Seek Aiyedatiwa’s InterventionBillions Spent, Poverty Persists: Unraveling Nigeria’s Relief Paradox and the Road AheadIFC Lauds FG’s Economic Reforms, IMF Calls for Marshall Plan for Power SectorRibadu: We’ll Hunt Terrorists, We’ll Find Them and Bring Them to JusticeTo Boost Local Production, Create Jobs, Tinubu Okays Immediate Six-month Ban on Raw Shea ExportOgun Revenue Agency Hails Dangote Cement Ibese for Exemplary Tax ComplianceOnyema: Air Peace to Commence Lagos–São Paulo Passenger Route Under Nigeria–Brazil BASA AgreementCOREN Inaugurates Committee on Amendment of Engineers Registration ActTinubu Lauds Nigeria’s Capital Market’s Steady Growth in Over Two YearsPort Harcourt Officially Crowned Nigeria’s Premier Energy City, Ibas Rallies Private Sector, Pledges SupportJustice Minister: Extending Full Implementation of ACJA to States Will Promote Speedy TrialsNSIB Launches Investigation into Abuja-Kaduna Train DerailmentInternational Press Institute Condemns Police Harassment of Journalist Azuka OgujiubaRiver Park Estate Dispute: Court Orders Parties to Maintain Status Quo as Controversial Police Letter Surfaces
Fri. Aug 29th, 2025

Marketing: An Art or a Science?

Reflecting on my career across diverse roles and engagements with brands of varying sizes, one question consistently emerges: Is marketing an art or a science. The discipline offers a unique duality. On one hand, it brings the creative thrill of ideation—ideas flowing freely, energizing teams and sparking innovation. On the other hand, it demands rigorous […]

The post Marketing: An Art or a Science? appeared first on Nairametrics.

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