As the year draws to a close and the festive spirit fills the air, Maltina is inviting Nigerians to slow down, savour the moments that matter, and truly “Live the Season.” 

This year, the leading malt brand brings the magic of Christmas to life with breathtaking light installations and festive experiences across three major cities: Lagos, Abuja, and Ibadan.

Speaking on the significance of the initiative, Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc,

Elohor Olumide-Awe in a statement  said, “The festive season is a time to slow down, reconnect, and celebrate the moments that truly matter. The ‘Live the Season’ celebration is more than lights; it’s an invitation to choose happiness deliberately, spend time with loved ones, and create memories that last a lifetime. In a year of challenges, this initiative brings warmth, hope, and the spark of festivity back into the heart of our communities.”

Designed in collaboration with state governments, “Live the Season” encourages families, friends, and communities to come together, celebrate, and reconnect in beautifully illuminated public spaces.