Life After Cancer: How Beiersdorf’s Partnership with BRICON Foundation is Aiding Rehabilitation for Nigeria’s Cancer Survivors

When cancer treatment ends, the real journey begins. For many survivors in Nigeria, the aftermath of cancer treatment can be just as daunting as the diagnosis itself. Financial burdens, emotional trauma, and social isolation can all take a toll on survivors, making it difficult to rebuild their lives. But a new partnership between Beiersdorf Nigeria and BRICON Foundation is changing the game. Through its Supporting Moments of Care initiative, the company is raising funds to support cancer survivors in Nigeria, providing them with the resources they need to rebuild their lives and thrive.

At the heart of this initiative is the innovative R.I.S.E. framework – Rebuild, Integrate, Support, Empower – a comprehensive programme that offers microloans, vocational training, and emotional support to help survivors restart their businesses and reintegrate into their communities.

MARY NNAH writes on how this groundbreaking initiative is making a difference in the lives of survivors and redefining what it means to be a cancer survivor in Nigeria

When Beatrice Kehinde completed her cancer treatment, she expected relief. Instead, she faced an unexpected reality: her marriage was strained, her savings depleted, and no clear path back to normalcy. Her story mirrors that of countless cancer survivors. Cancer takes more than health; it strips livelihoods, fractures families, and leaves survivors emotionally and financially drained.

Nigeria records over 120,000 new cancer cases annually, according to WHO’s Globocan data. The most common are breast, cervical, prostate, and colorectal cancers. While treatment offers a chance at survival, the financial cost is often catastrophic. Survivors emerge from treatment with no capital to restart businesses, pay school fees, or rebuild their lives.

“By the time many survivors finish treatment, they have sold their assets, depleted their savings, and sometimes even lost their homes,” said Dr. Niyi Adekeye, Co-Founder of BRICON Foundation. “Our work is to help them rebuild confidence, regain financial footing, and reintegrate into society.”

This reality inspired Beiersdorf Nigeria, through its flagship brand NIVEA, to partner with BRICON Foundation. Through its Supporting Moments of Care initiative, the company raised ₦46 million by donating ₦300 from every participating NIVEA product sold.

The funds will support programmes under BRICON’s R.I.S.E. framework, Rebuild, Integrate, Support, Empower, a micro-grant programme, launched in partnership with Beiersdorf Nivea’s Moments of Care initiative, aimed at providing financial and mentorship support to cancer survivors in Nigeria so they can restart or relaunch their businesses and reintegrate into the community, which provides survivors with microloans, vocational training, and emotional support to help them transition from treatment to thriving.

Dele Adeyole, Country Manager at Beiersdorf Nigeria, remarked:
“At Beiersdorf, care is more than a brand promise: it is our corporate DNA. This initiative demonstrates how NIVEA translates the simple act of choosing our products into a powerful force for social good. By channeling everyday consumer choices into a ₦46 million lifeline for cancer survivors, we are affirming that care must touch both skin and soul. We are humbled to stand with BRICON Foundation in restoring dignity, resilience, and hope to survivors across Nigeria.”

For survivors like Ayodele Ojelabi, an 11-year leukaemia survivor, the initiative is God-sent, as rehabilitation has been about more than just physical recovery. Another survivor, Adewole Adepoju, who was given just six months to live after being diagnosed with colon cancer, shared how self-advocacy became his lifeline. “My journey taught me to live in the moment, to be resilient, and to be grateful for every day, and we can’t thank Beiersdorf and BRICON Foundation enough,” he said.

Their experiences highlight an urgent truth: cancer care must go beyond treatment to include survivorship support, psychosocial healing, financial rehabilitation, and reintegration into society.

This is where Beiersdorf’s philosophy of care beyond skin becomes transformative. By leveraging its brand power and mobilizing consumers, the company is closing the gap between surviving and thriving, one purchase, one survivor, one moment of care at a time. But this is not the brand’s first rodeo in the care for cancer survivors. In November last year, it donated the sum of N16,456,500.00 million to The Dorcas Cancer Foundation, a non-profit organisation in support of the foundation’s Back-to-School fund aimed at helping children who survived cancer to get back to school.

For Nigeria’s health sector, the initiative offers a model for multi-sector collaboration: private companies using their platforms to mobilize public participation and direct resources toward health equity.

The ₦46 million raised this year is not an end but a beginning. Beiersdorf has signaled its long-term commitment to champion cancer causes and expand the Supporting Moments of Care platform. The invitation is open: more partners, institutions, and individuals are welcome to join the mission of helping survivors R.I.S.E.

PHOTO CAPTION     

L-R: Head of Sales, Beiersdorf Nigeria, Desmond Quaye; Head of Shopper & Customer Marketing, Beiersdorf Nigeria, Abubakar Ali;  Co-Founder of Bricon Foundation, Abigail Simon-Hart; Co-Founder of Bricon Foundation, Dr Niyi Adekeye; Country Manager, Beiersdorf Nigeria, Dele Adeyole; Senior Brand Manager, Beiersdorf Nigeria, Mobola Fatodu; and HR Director, Beiersdorf CEWA, Eniola Onimole at the official presentation of NIVEA’s N46,693,500.00 cheque to Bricon Foundation to support cancer survivors in Lagos recently

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    2027: Defections Shake PDP, LP, ADC as Opposition Fights to Remain Competitive

    2027: Defections Shake PDP, LP, ADC as Opposition Fights to Remain Competitive

    *Makinde: Only defection that matters is when hunger leaves Nigeria  

    *Suit against PDP convention: Court document reveals NWC approved Chris Uche’s appointment as legal representative

    Chuks Okocha and Alex Enumah in Abuja

    Nigeria’s opposition parties are facing one of their toughest moments as a new wave of defections continues to drain their ranks and morale.
    From the once-dominant Peoples Democratic Party (PDP) to the Labour Party (LP) and the newly formed political coalition, the African Democratic Congress (ADC), internal fractures and shifting loyalties are testing their survival instincts.
    This comes as Oyo State Governor, Seyi Makinde, has said the only defection that truly matters in Nigeria is when hunger and deprivation finally leave the country. Reacting to the wave of defections from the PDP to the APC, Makinde said Nigerians should focus on issues that directly affect their lives rather than political realignments.

    In his bi-monthly newsletter, Makinde stated that while politicians were busy switching parties, millions of Nigerians continued to struggle to afford basic necessities.
    He said hunger, not partisanship, remains the real threat to national stability, stressing that “when hunger finally defects, prosperity will return.”
    The governor also noted that the PDP must rebuild public trust and present a credible alternative capable of delivering relief where others have brought pain. Makinde urged citizens to stay focused and reject distractions, saying politics must serve humanity, not personal ambition.

    “For me, the only defection that truly matters is the one that has not happened yet — the defection of hunger.
    “When I was asked about this wave of political cross-carpeting in a recent press conference, I said, ‘I will only be moved when hunger defects into the APC.’ I meant every word of it, because while people are busy changing parties, Nigerians are struggling to afford the basic necessities.
    “Families are being forced to make impossible choices daily. These are the real issues, not political realignment.

    “We cannot continue pretending that everything is fine simply because someone in the government says so. What we are experiencing is the widening of inequality. While the rich are adjusting, the poor are sinking — and that is what must command our attention.
    “It is hunger, not partisanship, that fuels frustration and hopelessness. Until we deal with that, every political drama will remain a distraction.”

    Meanwhile, as controversy rages over the authentic representation of the PDP in the suit challenging the party’s forthcoming national convention, a court document has shown that the National Working Committee (NWC) of the party had approved the appointment of Chief Chris Uche, SAN, as lawyer for the PDP in the said suit.
    To some PDP chieftains, the gale of defections to the All Progressives Congress (APC) were aimed at foisting one-party system on Nigerias, while other stakeholders within the opposition parties blame it on greed on the part of the defecting Governors.

    So far, Governors and members of the Houses of Assembly of Delta, Akwa Ibom and Enugu have all defected to the APC, with Bayelsa, which during the week announced its exit from the main opposition party, yet to announce its next move.
    For the PDP, a member of the party from Kano State, Ismail Sani, accused some national figures within the party of being responsible for the crisis, attributing it to greed and personal interest.

    Sani in accusing the leadership of the PDP for decline in the fortunes of the party said, “The greed that killed PDP is the greed of money,”
     “The people that killed PDP are Umar Damagum, the Acting National Chairman; Bature, the National Organising Secretary; Samuel Anyanwu, the National Secretary; and Ajibade, the National Legal Adviser,” he alleged.

    He noted that PDP’s downfall was not caused by external opposition, but by internal betrayal and the actions of individuals who treated the party as their private enterprise.
    He continued, “The PDP that once stood for fairness, inclusion, and justice has been weakened by a few leaders who think only of themselves,”

    Sani urged genuine party members across the country to unite and reclaim the PDP from what he described as “a small clique driven by greed and corruption.”
    “If the party must rise again, the first step is to confront the truth. PDP did not die from natural causes, it was killed by greed from within,” he concluded.
    Chidi Onuoha, a chieftain of the PDP from Imo State, called on first-term Governors of the party to take firm control of political activities and structures in their states as preparations for the 2027 general elections intensify.

    Onuoha stressed that first-term Governors should be the ones to shape and decide the structure of the PDP ahead of the elections, noting that they represent the present and future of the party.
    He cautioned them against allowing outgoing governors or political figures to impose structures or influence party decisions, warning that such interference could weaken the unity and direction of the PDP.
    “Our first-term governors must take ownership of the process. They have the people’s mandate and should lead boldly in defining the direction of the PDP ahead of 2027,” Onuoha said.

    He particularly urged PDP Governors in States such as Osun, Zamfara, and Plateau to remain proactive, focused, and committed to building a strong, united, and credible base at the grassroots.
    Onuoha further emphasised that first-term governors must play a major role in the forthcoming national convention to ensure that only credible and loyal members are elected into the National Working Committee (NWC).

    The National Publicity Secretary of the PDP, Debo Ologunagba, said the PDP was aware of moles undermining the party’s progress.
    “There are some people from within our fold that continue to undermine the party and its progress. We recognise that, but we are dealing with that. I compare this to a situation where you have a madman in a China shop; you must be methodical, you must be deliberate in trying to exit that.”

    “As a party, we are focused on the Nigerian people; we don’t want to put too much premium on the individual because it is not based on individuals; it is based on the people, and that is our strength,” he added.

    Reacting to the gale of defections, Kano State PDP Chairman, Yusuf Kibiya, described it as a welcome relief. Kibiya insisted that their exit carried no electoral weight and would not affect the party’s fortunes in future elections. He also predicted that the APC was doomed for an explosion.

    According to him, the defections were part of the ruling APC’s strategy to weaken opposition voices in the country.

    “And this election is going to be the people versus the government. Nigeria versus the government. Not PDP at all,” he said.

    He added that the PDP would remain focused on presenting credible candidates, expressing confidence that Nigerians would ultimately side with the opposition.

    Former Governor of Bayelsa State, Sierake Dickson, recently accused Governors elected on the platform of the PDP, including his successor, of running away from the mess they created and decamping to the APC.

    Dickson, who spoke in response to the news that his State Governor and successor, Duoye Diri and some political leaders in the State ditched the PDP.

    “We don’t really know what they are pursuing or what is pursuing them. But whatever it is, it belittles our democracy and endangers our multi-party democracy,” he added.

    Also, former Governor of Ekiti State, Ayodele Fayose, who claimed that three more Governors elected on the platform of the PDP would soon dump the opposition party, accused some PDP Governors of contributing to the party’s decline due to their desire to control its structure.

    “They are largely killing the party because they want to control it. This is what happened in 2023. President Tinubu should not be blamed for PDP’s problems. The PDP is sick and remains perpetually sick without a cure in view,” he stated.

    However, the ADC strongly believes that the recent defections of some Governors to the APC vindicated its position that the ruling party planned to turn Nigeria into a one-party state.

    According to the spokesman of ADC, Mallam Bolaji Abdullahi, with their recent defections, the Governors of Enugu and Bayelsa have betrayed their long-suffering people and joined the gang-up against Nigerians.

    The party insisted that the opposition was not bothered by what it described as “political apostasy” by the Governors, saying the 2027 elections would be a contest between the people of Nigeria and the ruling party that has sent the majority into abject poverty and made life unbearable for most.

    According to the spokesman of the ADC, ”While it may seem like the APC has added more Governors to its column, in reality, what has happened is these governors have actually abandoned their people to team up with the ruling party that has made life miserable for the majority.

    ”Nigerians can see the current state of the nation. They live through the APC’s failures every single day. Even those who once campaigned for the APC or had its logo on their social media profiles now avoid association with the party.”

    But defending the APC, the factional secretary of the Labour Party loyal to Julius Abure, Umar Farouk, absolved the APC from the crisis befalling the opposition political parties.

    He said: “When you look at those people contesting with Tinubu, in any match you see the opponents; are these really opponents? Except the referee wants to be giving them penalties, even with the penalties, some people will score and some will miss the penalties.”

    Suit against Convention: Court Document Reveals NWC Approved Chris Uche’s Appointment as Legal Representative

    Meanwhile, as the controversy rages over the authentic representation of the PDP in the suit challenging the party’s forthcoming national convention, a court document has shown that the NWC of the party had approved the appointment of Chris Uche, as lawyer for the PDP in the said suit.

    The issue of the authentic representative of the PDP had remained at the center of the suit filed by Hon Austin Nwachukwu (Imo PDP chairman), Hon Amah Abraham Nnanna (Abia PDP chairman) and Turnah Alabh George (PDP Secretary, South-South).

    At the last sitting, Justice James Omotosho had held that the two counsel laying claim to the position should file their papers for him to determine the proper legal representation for PDP.

    National Legal Adviser of the PDP, Kamaldeen Ajibade, SAN, had announced his appearance for the PDP, claiming that as Legal Adviser of the PDP he is the rightful person to handle the issue of representation. However, Uche, who also announced his appearance for the PDP in the suit, stated that he was appointed by the party’s chairman to represent the party in the suit marked: FHC/ABJ/CS/2120/2025.

    But, a letter dated October 13, 2025, and addressed to the Deputy Registrar, Federal High Court of Nigeria, Abuja, revealed that Uche’s appointment was a unanimous decision by members of the PDP NWC.

    A Certified True Copy (CTC) of the letter sighted by our correspondent read: “We the undersigned, being the elected members of the NWC of the PDP, which organ of the party, by virtue of Section 29 of the Constitution of the PDP (as amended in 2017), is vested with the responsibility to administer the affairs of the Party hereby affirm and confirm that the Letter of Instructions dated October 10, 2025 and signed by the National Chairman of the PDP, Amb. Umar Iliya Damagum appointing Chief Chris Uche SAN as external solicitor to represent the Peoples Democratic Party (PDP) in the above-mentioned Suit is the unanimous resolution and decision of the NWC with regard to the pending Suit before the Honorable Justice Kolawole Omotosho.

    “For clarity, Section 29 (2)(b) of the Constitution of the PDP (as amended in 2017), further empowers the NWC to act on behalf of the National Executive Committee (NEC) an Organ of the Party which decisions by virtue of Section 31 (3) of the PDP Constitution (as amended in 2017) are binding on “all Organs and members of the Party.

    “The appointment of the external solicitors by the National Chairman on behalf of Party is sequel to the resolution of the NWC at its 607th meeting on Tuesday, September 30, 2025 wherein the NWC considered the conduct of the National Legal Adviser of the Party, A.K Ajibade SAN and his continuing compromising position in his handling of cases relating to the Party.”

    Justice James Omotosho of a Federal High Court in Abuja, had on Thursday, reaffirmed his order directing all parties in the suit to refrain from taking any action that could jeopardise the outcome of the case already before his court.

    The judge stated that the court would not hesitate to take action against any party that resorts to self-help pending the determination of the case.

    Meanwhile, the judge has fixed Monday, October 20, for definite hearing of the originating summons in respect of the suit instituted against the Independent National Electoral Commission (INEC) and eight others by three aggrieved members of the party.

    Justice Omotosho fixed the date following confirmation that virtually all processes for and against the suit have been filed.

    The judge ordered that the filed processes must be exchanged by all parties latest October 17, so as to pave way for definite hearing of the suit.

    The three plaintiffs who instituted the case are Hon Austin Nwachukwu (Imo PDP chairman), Hon Amah Abraham Nnanna (Abia PDP chairman) and Turnah Alabh George (PDP Secretary, South-South).

    ADC Tackles Wike over Comments Against Peter Obi

    The ADC yesterday, told the Minister of the Federal Capital Territory (FCT), Nyesom Wike, that his attack on the presidential candidate of the Labour Party (LP), Peter Obi, was undignified of the office he occupies.

    Wike had faulted Obi’s visit to a government primary school in Abuja, where he decried the dilapidated infrastructure and poor learning environment.

    ADC -FCT Publicity Secretary, Chukwudi Samuel, in a statement said Obi’s observation should have provoked action from the minister, and not irritation.

    “Leadership is about service, not ego. If a citizen, no matter who he is, points out decay in governance, a responsible minister fixes it, not fights it,” the party stated.

    It described as laughable, Wike’s attempt to compare his two years as FCT minister to Obi’s eight years as Anambra State Governor, remarking that history and records showed that Obi left billions in reserves and world-class educational and health indices.

    ​  

    *Makinde: Only defection that matters is when hunger leaves Nigeria   *Suit against PDP convention: Court document reveals NWC approved Chris Uche’s appointment as legal representative Chuks Okocha and Alex

    Trump’s Adviser Dismisses Religious Persecution Allegations in Nigeria

    Trump’s Adviser Dismisses Religious Persecution Allegations in Nigeria

    Deji Elumoye in Abuja

    The Senior Adviser to United States President, Donald Trump, on Arab and African Affairs, Massad Boulos, yesterday, has described allegations of religious persecution in Nigeria as misguided and inconsistent with the realities on the ground.

    He affirmed that terrorism in the country was indiscriminate and affects citizens of all faiths and ethnicities.
    Boulos, who met with President Bola  Tinubu on the sidelines of  the 10th Aqaba Process Summit in Rome, told newsmen after the meeting that it was “unfortunate” that narratives of religious targeting were being promoted despite clear evidence that extremist groups such as Boko Haram and ISIS have killed more muslims than christians in Nigeria.

    According to him, “terrorism has no colour, no relation, no tribe,” stressing that people from all religious and ethnic backgrounds have been victims of violence.
    His words: “Of course any incident of any loss of life is absolutely unfortunate, of course those who know the terrain well know that terrorism has no colour ,no relation, no tribe. People of all religions and of all tribes are dying and it is very unfortunate and we even know that Boko Haram and ISIS are killing more muslims than more Christians so people are suffering from all sorts of backgrounds that are not specifically targeted about  one group or the other.”
    While condemning every loss of life as “one too many,” the U.S. envoy underscored the need for Nigeria and the United States to continue to work in partnership to end terrorism and communal clashes across the country.

    Boulos further commended the Tinubu-led government’s recent security measures and increased deployment of resources to troubled areas in the Middle Belt, hailing  visible improvements and reiterating that Nigeria remains a diverse but united nation, where christians and muslims have co-existed peacefully for centuries.
    “With regards to other incidence that happened in the middle belt  where farmers are located and most of these farmers have location and herdersmen are going through they have this incidence, definitely it is not something that we can say are specifically targeted about this specific group, however we must work together to put an end to this.

    “However, any loss of life is too many, one is too many, we should put an end to working together in partnership to put an end to this.
    “The Nigerian government and the President Tinubu’s administration have recently put in additional measure and put more resources in those area and we have seen more improvements in those areas , we appreciate those measures and we look forward to ending these sorts of acts wherever they come from and we know that Nigeria is a country with all sorts of groups and religious groups, ethnic and tribal and other groups are living together for centuries and Nigerian population is split 50/50 and so this has never been a serious religious issue and should not be, but we appreciate what President Tinubu has done and we shall continue to work together to make sure it’s taken care of.”
    Boulous further disclosed that he discussed enhanced cooperation with President Tinubu with a view to further strengthening cooperation with the government of the United States in combating terrorism and strengthening regional security.

    Said he: “We talked about a number of things, most importantly on counter terrorism , we have been working very closely with the Nigerian government and President Tinubu’s administration on countering terrorism and fighting terrorism.
    “What is happening today in the Sahel region and in the Lake Chad Basin is of extreme concern to all of us not just people in the sub region but to the entire world to Europe and to the entire world
    “It is a very serious concern and we are working on combating it and to we will be cooperating with and continue to cooperate towards combating this serious problem in the region”.
    On Nigeria-U.S Cooperation on the Gulf of Guinea, the Senior Adviser emphasized the importance of continued collaboration between Nigeria and the United States in strengthening maritime security across the Gulf of Guinea.

    According to him, maritime safety remains a vital area of cooperation, not only for Nigeria but for all countries within the Gulf of Guinea region.
    He noted that both nations have already established strong frameworks for intelligence sharing, joint training, and technology-driven security operations, adding that several ongoing programs are being expanded to address emerging threats along the West African coast.
    Boulos also acknowledged Nigeria’s recent acquisition of advanced maritime equipment from the United States, expressing optimism that the partnership would deepen through enhanced operational capacity, intelligence exchange, and sustained regional coordination.
    “We also talked about maritime security in the Gulf of Guinea , also a very important part of our cooperation not just Nigeria but other countries within the Gulf of Guinea so hopefully this is something we can continue to work on.

    “There is a lot of work we have already done together already there is information sharing, there is training , there is technology there are quiet a few programs that we have worked on and we will continue to work on but hopefully we can increase that , we know that Nigeria recently purchase some equipment from the United State and we hopefully hope towards working improving on that “
    The envoy reaffirmed the commitment of the United States to working closely with the Tinubu administration to secure the Gulf of Guinea, safeguard trade routes, and strengthen economic stability across West Africa.

    ​  

    Deji Elumoye in Abuja The Senior Adviser to United States President, Donald Trump, on Arab and African Affairs, Massad Boulos, yesterday, has described allegations of religious persecution in Nigeria as

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