Trending News: New Report Offers Insight into Africa’s News ConsumptionZamfara Loses Lawmaker, Gov Lawal MournsUS-based Kegites Hold Medical OutreachBuhari: I Left Office After 8 Years With Old Physical AssetsBREAKING: Warri-Itakpe Train Breaks Down In Kogi Forest, Passengers Trek For Hours To SafetyBREAKING: Suspected Cultists Kill 19-Year-Old, Injure Two Others At Kwara Football Viewing CentreBREAKING: Lagos Public School Principal Remanded In Kirikiri Prison Over Alleged Attempt To Conceal Sex-For-Marks Scandal, Abuse Of 11 GirlsBREAKING: Lagos Govt Arraigns School Principal Over Alleged Attempt To Conceal Sex-For-Marks Scandal, Abuse Of 11 GirlsBREAKING: Nigeria Police Order All MOPOL Squadrons To Reactivate March-Past Training After ‘Abysmal’ Police Day ParadeBuhari Canvasses Citizen-centric Approach To GovernanceIG Orders Deployment of Tactical Squads, Assets to PlateauGodfrey Ohuabunwa: A Clearer, Deeper, Future-focused Perspective on DSOIbas Defies Court Order, Backdates Appointment of Sole Administrators for 23 LGAs in RiversCrude-for-naira: FG Announces Continuation As Edun, Technical Sub-committee MeetJimoh Ibrahim Urges Global Parliamentarians to Support Defence BudgetAgain, Residents Protest Killing of Four Farmers in OndoNUJ Condemns Police Brutality, Assault on Rivers’ JournalistsBREAKING: Kogi Women Strip Half-Naked In Protest Against Insecurity, Persistent Kidnappings By HerdsmenIslamic Cleric Harps on Importance of Humility in Service, As Foundation Hosts Ramadan IftarCommunal Disputes:  Adeleke Reduces 24-hour Curfew to 12 HoursBorder Security: Katsina Gov Pledges Partnership with CustomsPAP Distributes Laptops to Final Year, PG Scholarship StudentsEx-Abia Gov, Senator Orji Refutes Fraud AllegationsHuman Rights Lawyers Decry Ban on Kano Sallah DurbarAWAMN Demands Enabling Environment for Efficient Waste MgtZamfara Lead Poisoning: FG Warns Illegal Miners, Awaits Experts’ ReportAudu Presents Letter of Appointment to New MD of Ajaokuta Steel CompanyAlleged Sexual Harassment: Group Slams Nwebonyi, Condemns Uncomplimentary Remarks Against Eminent NigeriansBREAKING: Nigerian University FUOYE Backs Vice-Chancellor Fasina Over Sexual Harassment, Orders Victim To ApologiseCarbon Emission: FG Restates Commitment to Reducing Footprint in Aviation SectorDEPOWA Moves to Reverse Nigeria’s Alarming Rate of Out-of-School ChildrenAfter Slamming 14% Tariff, US Kicks against Nigeria’s Import Ban on 25 Product CategoriesNdume: Tinubu Has Borrowed $9.45bn for Spurious Projects Bypassing N’AssemblyTinubu, Industry Leaders Mourn Visionary Banker, Business Icon, Pascal DozieOloworaran: N5.51tn Pension Assets Deployed to Boost Long-term Financing for Real SectorTinubu’s Policies Moving Nigeria Towards Food Sufficiency, Says BaguduCoastal Highway: Winhomes Boss Tackles Works Minister Over Comments on $250m Diaspora InvestmentNASENI, Caverton Launch Training of Female Staff on Unmanned Aerial VehiclesMbah in London, Says Africa’s Economic Renaissance Lies in Extensive Trade, Not Aid or CharityShettima: Nigeria’s Fiscal Woes Due to Poor Resource Management, Not Federal StructureNCC Mulls Regulatory Guideline to Help Phone Users Retrieve Unused Airtime, DataAfDB President Lauds Governor Sani over Increased Budgetary Allocation to Agric SectorTaiwan: House Committee Reaffirms Nigeria’s Support for One-China Policy$150m Aluminium, Copper Ingots Plant Berth in Ogun, Set to Employ 500Any Additional Day in US after Deportation to Cost Migrants $1,000, Sale of PropertyPeter Obi in London, Gives Tips on How to Survive Trump’s Trade TariffTheresa May-led Commission Moves to End Modern Slavery GloballyGenocide: Guterres Canvasses United Global Action to Stem Growing Hate SpeechExperts Advocate Urgent Need to Infuse Global Education into Nigerian Curriculum ‘I’m After Justice, Not Any Judge’: Sowore Slams Justice Liman Over Passport Seizure, Alleges Bias And Tech IgnoranceWikkiTimes Investigative Website Suffers Over 400 Cyberattacks In 48 Hours, Forced To Go OfflinePolice ASP Testifies That Force Spokesman Muyiwa Adejobi Ordered Monitoring, Reporting Of Sowore’s Social Media Posts Against ‘Illegal IGP’Disturbing Video Shows Female Driver Assaulted By Lagos Thug While Trying To Prevent Car Battery TheftDettol, WBFA Empower Nigerian Children through Hygiene EducationSaraki Dismisses Media Report on His Alleged Political Strategy for 2027AfDB President Lauds Sani For Increased Budgetary Allocation To Agric SectorShettima: Nigeria’s Fiscal Woes Due To Poor Resource Management, Not Federal Structure Aláàfin of Ọ̀yọ́’s Coronation, a Giant Leap in Yoruba Renaissance, Says OlaopaNasara Foundation Marks 3rd Anniversary, Launches ‘The Nasara Chronicle’EFCC Arraigns Bauchi Accountant General, Others for Alleged N8.3bn FraudTETFund/Innov8 Hub R4i: Restoring Faith in Nigeria’s PotentialSouth South Youths Demand Review of 13% DerivationSYNLAB Nigeria Organises Webinar on Overcoming Barriers to HealthCare AccessIjebu Ife Archdeaconry Hosts 17th Synod, Preparations in Top Gear, Says DohertyCustoms to Strengthen Border Security with Advanced Technology50m People Trapped in Slavery Globally, $236bn Profits Generated by Forced Labour, Report Reveals2027: Tinubu Working for Our Victory, Says AdebayoOhanaeze Youths Want Tinubu to Cancel Omokri’s Ambassadorial NominationWiME Awards Recognizes Odianjo As ‘Rising Woman in Energy’Tinubu Mourns Business Icon, Pascal DozieEdo APC Chairman Asks INEC to Fill Vacant Seats in National AssemblyNigerian Agency TETFUND Staff Accuse Executive Secretary’s Sibling, Adams Echono Of Abuse Of Power, Transfer Of Female Workers Who Rejected Sexual AdvancesNiger Goes Tough on Thugs, Orders their Instant ArrestsOgun to Distribute Farm Equipment, Trains Beneficiaries on Effective Utilisation‘Infrastructure Devt, Effective Governance Needed to Unlock Rivers’ Blue Economy Potential’BREAKING: Nigerian Correctional Service Throws ‘Independence Day Bomber’ Charles Okah Into Solitary Confinement For Exposing Borno Prison Corruption; Denies Him Drugs, Family AccessLafarge Takes Gender-Based Violence Campaign to School NGO to Build Support Centre for Children with DisabilitiesPresidency Targets $1bn Investment from Compressed Natural Gas Initiative in 2025Breaking: Visionary Banker Pascal Dozie Dies at 85Nigeria’s Economic Team Set to Meet over Trump’s TariffsAPC: Unlike Jonathan, Tinubu Won’t Allow Himself to Be Routed in 2027 over InsecurityAfreximbank Earmarks $3bn to Support Locally-refined Petroleum ProductsAfDB President Seeks Stronger Global Collaboration to Unlock Africa’s Economic PotentialNigeria, Sweden Deepen Bilateral Relations as Shettima Receives Crown Princess VictoriaPower Minister Calls for Urgent Structural Reforms in State-run EnterprisesOjulari, Lokpobiri, Komolafe, Others to Brainstorm on Driving Nigeria’s Energy Sustainability at OLEF 2025First Lady Donates N1bn to Support Govt’s Fight against Cervical CancerDHQ: Generals Didn’t Contribute  Ransom for Tsiga’s Release1,147 School-based Management  Committees Get FG’s N2.035bnFG to Establish Global Cultural Hub in KatsinaFG: Targeting 16M for Social Protection is a MilestoneAlleged $268,000 Fraud: Police Declare Businesswoman, Oyebola Adewunmi, WantedWe Didn’t Sack Consultant Physicians, Says National HospitalGoldman Sachs Slashes Oil Price Forecast to Below $60 in 2026WHO: Africa’s Maternal, Newborn Mortality Rate DecliningCultural Diplomacy Key to Africa’s Sustainable Peace, Memunatu Pratt tells Pan African LeadersAkpoti-Uduaghan Slams N5bn Defamation Suit against Senator NwaebonyiElias Confirmed as Chief Registrar of Lagos State High CourtFG To Establish Global Cultural Hub in Katsina 
Thu. Apr 10th, 2025 1:32:06 AM
Trending News: New Report Offers Insight into Africa’s News ConsumptionZamfara Loses Lawmaker, Gov Lawal MournsUS-based Kegites Hold Medical OutreachBuhari: I Left Office After 8 Years With Old Physical AssetsBREAKING: Warri-Itakpe Train Breaks Down In Kogi Forest, Passengers Trek For Hours To SafetyBREAKING: Suspected Cultists Kill 19-Year-Old, Injure Two Others At Kwara Football Viewing CentreBREAKING: Lagos Public School Principal Remanded In Kirikiri Prison Over Alleged Attempt To Conceal Sex-For-Marks Scandal, Abuse Of 11 GirlsBREAKING: Lagos Govt Arraigns School Principal Over Alleged Attempt To Conceal Sex-For-Marks Scandal, Abuse Of 11 GirlsBREAKING: Nigeria Police Order All MOPOL Squadrons To Reactivate March-Past Training After ‘Abysmal’ Police Day ParadeBuhari Canvasses Citizen-centric Approach To GovernanceIG Orders Deployment of Tactical Squads, Assets to PlateauGodfrey Ohuabunwa: A Clearer, Deeper, Future-focused Perspective on DSOIbas Defies Court Order, Backdates Appointment of Sole Administrators for 23 LGAs in RiversCrude-for-naira: FG Announces Continuation As Edun, Technical Sub-committee MeetJimoh Ibrahim Urges Global Parliamentarians to Support Defence BudgetAgain, Residents Protest Killing of Four Farmers in OndoNUJ Condemns Police Brutality, Assault on Rivers’ JournalistsBREAKING: Kogi Women Strip Half-Naked In Protest Against Insecurity, Persistent Kidnappings By HerdsmenIslamic Cleric Harps on Importance of Humility in Service, As Foundation Hosts Ramadan IftarCommunal Disputes:  Adeleke Reduces 24-hour Curfew to 12 HoursBorder Security: Katsina Gov Pledges Partnership with CustomsPAP Distributes Laptops to Final Year, PG Scholarship StudentsEx-Abia Gov, Senator Orji Refutes Fraud AllegationsHuman Rights Lawyers Decry Ban on Kano Sallah DurbarAWAMN Demands Enabling Environment for Efficient Waste MgtZamfara Lead Poisoning: FG Warns Illegal Miners, Awaits Experts’ ReportAudu Presents Letter of Appointment to New MD of Ajaokuta Steel CompanyAlleged Sexual Harassment: Group Slams Nwebonyi, Condemns Uncomplimentary Remarks Against Eminent NigeriansBREAKING: Nigerian University FUOYE Backs Vice-Chancellor Fasina Over Sexual Harassment, Orders Victim To ApologiseCarbon Emission: FG Restates Commitment to Reducing Footprint in Aviation SectorDEPOWA Moves to Reverse Nigeria’s Alarming Rate of Out-of-School ChildrenAfter Slamming 14% Tariff, US Kicks against Nigeria’s Import Ban on 25 Product CategoriesNdume: Tinubu Has Borrowed $9.45bn for Spurious Projects Bypassing N’AssemblyTinubu, Industry Leaders Mourn Visionary Banker, Business Icon, Pascal DozieOloworaran: N5.51tn Pension Assets Deployed to Boost Long-term Financing for Real SectorTinubu’s Policies Moving Nigeria Towards Food Sufficiency, Says BaguduCoastal Highway: Winhomes Boss Tackles Works Minister Over Comments on $250m Diaspora InvestmentNASENI, Caverton Launch Training of Female Staff on Unmanned Aerial VehiclesMbah in London, Says Africa’s Economic Renaissance Lies in Extensive Trade, Not Aid or CharityShettima: Nigeria’s Fiscal Woes Due to Poor Resource Management, Not Federal StructureNCC Mulls Regulatory Guideline to Help Phone Users Retrieve Unused Airtime, DataAfDB President Lauds Governor Sani over Increased Budgetary Allocation to Agric SectorTaiwan: House Committee Reaffirms Nigeria’s Support for One-China Policy$150m Aluminium, Copper Ingots Plant Berth in Ogun, Set to Employ 500Any Additional Day in US after Deportation to Cost Migrants $1,000, Sale of PropertyPeter Obi in London, Gives Tips on How to Survive Trump’s Trade TariffTheresa May-led Commission Moves to End Modern Slavery GloballyGenocide: Guterres Canvasses United Global Action to Stem Growing Hate SpeechExperts Advocate Urgent Need to Infuse Global Education into Nigerian Curriculum ‘I’m After Justice, Not Any Judge’: Sowore Slams Justice Liman Over Passport Seizure, Alleges Bias And Tech IgnoranceWikkiTimes Investigative Website Suffers Over 400 Cyberattacks In 48 Hours, Forced To Go OfflinePolice ASP Testifies That Force Spokesman Muyiwa Adejobi Ordered Monitoring, Reporting Of Sowore’s Social Media Posts Against ‘Illegal IGP’Disturbing Video Shows Female Driver Assaulted By Lagos Thug While Trying To Prevent Car Battery TheftDettol, WBFA Empower Nigerian Children through Hygiene EducationSaraki Dismisses Media Report on His Alleged Political Strategy for 2027AfDB President Lauds Sani For Increased Budgetary Allocation To Agric SectorShettima: Nigeria’s Fiscal Woes Due To Poor Resource Management, Not Federal Structure Aláàfin of Ọ̀yọ́’s Coronation, a Giant Leap in Yoruba Renaissance, Says OlaopaNasara Foundation Marks 3rd Anniversary, Launches ‘The Nasara Chronicle’EFCC Arraigns Bauchi Accountant General, Others for Alleged N8.3bn FraudTETFund/Innov8 Hub R4i: Restoring Faith in Nigeria’s PotentialSouth South Youths Demand Review of 13% DerivationSYNLAB Nigeria Organises Webinar on Overcoming Barriers to HealthCare AccessIjebu Ife Archdeaconry Hosts 17th Synod, Preparations in Top Gear, Says DohertyCustoms to Strengthen Border Security with Advanced Technology50m People Trapped in Slavery Globally, $236bn Profits Generated by Forced Labour, Report Reveals2027: Tinubu Working for Our Victory, Says AdebayoOhanaeze Youths Want Tinubu to Cancel Omokri’s Ambassadorial NominationWiME Awards Recognizes Odianjo As ‘Rising Woman in Energy’Tinubu Mourns Business Icon, Pascal DozieEdo APC Chairman Asks INEC to Fill Vacant Seats in National AssemblyNigerian Agency TETFUND Staff Accuse Executive Secretary’s Sibling, Adams Echono Of Abuse Of Power, Transfer Of Female Workers Who Rejected Sexual AdvancesNiger Goes Tough on Thugs, Orders their Instant ArrestsOgun to Distribute Farm Equipment, Trains Beneficiaries on Effective Utilisation‘Infrastructure Devt, Effective Governance Needed to Unlock Rivers’ Blue Economy Potential’BREAKING: Nigerian Correctional Service Throws ‘Independence Day Bomber’ Charles Okah Into Solitary Confinement For Exposing Borno Prison Corruption; Denies Him Drugs, Family AccessLafarge Takes Gender-Based Violence Campaign to School NGO to Build Support Centre for Children with DisabilitiesPresidency Targets $1bn Investment from Compressed Natural Gas Initiative in 2025Breaking: Visionary Banker Pascal Dozie Dies at 85Nigeria’s Economic Team Set to Meet over Trump’s TariffsAPC: Unlike Jonathan, Tinubu Won’t Allow Himself to Be Routed in 2027 over InsecurityAfreximbank Earmarks $3bn to Support Locally-refined Petroleum ProductsAfDB President Seeks Stronger Global Collaboration to Unlock Africa’s Economic PotentialNigeria, Sweden Deepen Bilateral Relations as Shettima Receives Crown Princess VictoriaPower Minister Calls for Urgent Structural Reforms in State-run EnterprisesOjulari, Lokpobiri, Komolafe, Others to Brainstorm on Driving Nigeria’s Energy Sustainability at OLEF 2025First Lady Donates N1bn to Support Govt’s Fight against Cervical CancerDHQ: Generals Didn’t Contribute  Ransom for Tsiga’s Release1,147 School-based Management  Committees Get FG’s N2.035bnFG to Establish Global Cultural Hub in KatsinaFG: Targeting 16M for Social Protection is a MilestoneAlleged $268,000 Fraud: Police Declare Businesswoman, Oyebola Adewunmi, WantedWe Didn’t Sack Consultant Physicians, Says National HospitalGoldman Sachs Slashes Oil Price Forecast to Below $60 in 2026WHO: Africa’s Maternal, Newborn Mortality Rate DecliningCultural Diplomacy Key to Africa’s Sustainable Peace, Memunatu Pratt tells Pan African LeadersAkpoti-Uduaghan Slams N5bn Defamation Suit against Senator NwaebonyiElias Confirmed as Chief Registrar of Lagos State High CourtFG To Establish Global Cultural Hub in Katsina 
Thu. Apr 10th, 2025 1:32:06 AM

How Power Oil is Using Purpose-Driven Marketing to Build Brand Affinity 

As the health and wellness movement grows, brands must go beyond product benefits to drive real impact. Power Oil has been at the forefront of this shift, leveraging purpose-driven marketing to build deeper consumer connections. With 30.4% of medical mortality in Lagos linked to heart disease, the need for action is clear (Cardiovascular Journal of […]

The post How Power Oil is Using Purpose-Driven Marketing to Build Brand Affinity  appeared first on Nairametrics.

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