Raheem Akingbolu

To commemorate 2025 World Oral Health Day, Pepsodent, a leading global toothpaste brand, in collaboration with the Nigeria Dental Association has launched its dental health campaign themed “Talk to A Dentist”. The campaign aims to reach 3m Nigerians this year, surpassing the 2024 reach of 2.4m.

Speaking during a press conference to herald the commemoration of the 2025 World Oral Health Day, Brand Manager, Pepsodent, Mary Akindola, stressed the need to instill good oral hygiene habits among children by ensuring they brush day and night for at least 2 minutes.
She further disclosed that part of the brand’s mission was to drive behavioural change among Nigerians by ensuring that brushing twice daily becomes a universal habit.
Akindola described good oral health as a fundamental human right for everyone, regardless of socioeconomic status or location.

Speaking further on the plans, she revealed that Pepsodent and Nigerian Dental Association have scheduled dental camp activations across 20 states in Nigeria and the FCT. She explained that the activations, which would afford people from various communities to participate in oral hygiene education, dental screenings and dental treatment, will take place in 5 locations in South-West, 8 locations in the East and 7 locations in the North. The list of identified states for the activations include Lagos, Ogun, (Oyo)Ibadan, Osun, Ondo, Edo, Delta, Enugu, Rivers, Akwa Ibom, Abia, Anambra, Cross River, Kano, Katsina, Kaduna, Borno, Plateau, Nasarawa, Niger and FCT Abuja.

“In addition to the dental camps, Pepsodent will reach 30,000 pupils with oral health education and oral screening, across 50 schools in Lagos, Ibadan, Port Harcourt, Enugu and Abuja, in celebration of the World Oral Health Day,” she said.

In his remarks, Personal Care, Research & Development Head of Africa, Unilever, Uchenna Nwakanma, stated that Unilever, through Pepsodent, remains absolutely committed to boosting oral health awareness and increasing access to dental care globally, as demonstrated by the various programs and partnership embarked upon by the company adding that the goal is to eradicate oral disease for everyone.

According to Nwakanma, the series of activities undertaken by the brand to commemorate World Oral Health Day have reached 640,433 Nigerians in 5 years.

In his remarks, the President of the Nigerian Dental Association, Dr. Elias Emedom, commended Unilever Nigeria Plc for its continuous partnership in promoting oral hygiene in the country.
Emedom further highlighted that the connection between oral health and mental well-being, stressing that limited access to oral healthcare and poor awareness are contributing factors to the rising burden of oral diseases in Nigeria.