The unveiling of Tekno signals that betPawa is embedding itself in Nigerian culture. From its 1,250% sports win bonus — the highest in Africa — to its exclusive 1M x multiplier on JetX crash games, the company is positioning itself as the “home of big winners.”

But the brand says its mission goes beyond business. “Across Africa, we’ve shown our commitment to grassroots development. Whether through Locker Room Bonuses or supporting local leagues, our focus is on empowering players and fans,” Borah added.

At the Abuja launch, stakeholders urged betPawa to extend support to women’s football and basketball, areas where the company already invests in other African markets. The brand’s track record shows inclusivity, ensuring equal rewards for men’s and women’s leagues where it operates.

By investing in both sport and culture, betPawa is shaping a new model of corporate sponsorship in Nigeria — one that fuels ambition on the pitch, drives creativity in music, and empowers communities.

As Tekno prepares to release new music and the NNL gears up for its November kickoff, the synergy of football and Afro-pop promises to keep Nigeria buzzing. For betPawa, this is just the beginning of a bigger story.