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By Patrick Biddah
Goldbod Jewellery Ltd, is urging Ghanaians to take advantage of a new opportunity to invest in locally crafted gold through the company’s newly unveiled Gold Board Jewellery Tablets, available in 1g, 5g, 10g and 31g .
The appeal was made by Managing Director Gertrude Emefa Donkor during a press conference in Accra, where she officially launched Goldbod’s e-commerce website, jewelry.goldboard.gov.gh and described it as Ghana’s first 24-hour digital gold showroom.
Speaking at the event, Donkor said the investment tablets offer a simple, secure and accessible way for Ghanaians to store value and benefit from rising global gold prices.
She noted that the tablets have been deliberately designed to cater to both first-time buyers and experienced investors seeking flexible gold ownership options.
Madam Donkor stressed that the platform marks a major turning point in Ghana’s struggle with exporting raw gold while importing finished jewellery.
She described the website as a strategic push toward value addition, job creation and global competitiveness for made-in-Ghana gold.
According to her, despite being Africa’s leading gold producer, Ghana has not fully reaped the financial benefits of branding and processing its own gold. “Today we are changing that narrative forever,” she said, citing Goldbod Jewellery’s rebranding and restructuring efforts aimed at building a world-class jewellery hub.
She added that every Goldbod jewellery piece from rings and bracelets to necklaces is 100% crafted by Ghanaian artisans, reflecting the nation’s creativity, craftsmanship and talent.
The new digital showroom, she explained, provides real-time pricing, secure mobile money and card payments and nationwide pickup at Goldbod showrooms.
International customers she added , can also browse collections and purchase Ghanaian-made gold from anywhere in the world.
Donkor emphasised that the initiative directly supports Ghana’s National Value Addition Agenda, helping to retain foreign exchange and create new jobs for young people.
“The gold is bought from Ghanaian miners, crafted by Ghanaian hands and the revenue stays here,” she said.
Looking ahead, Goldbod Jewellery plans to expand with flagship stores across the country, as well as international showcase centres in major cities such as Lagos, London, New York and Dubai.
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