Oluchi Chibuzor 

Glenfiddich, has announced its global partnership with the Aston Martin Formula One Team in Nigeria., where it introduced the Glenfiddich 16-Year-Old Single Malt to the Nigerian market. 

According to both firms, the collaboration portrays a commitment to creating extraordinary experiences that blend whisky, motorsport, and lifestyle into something entirely new.

Speaking at the unveiling of the 16-Year-Old Single Malt to the Nigerian market recently, Global Brand Director, Glenfiddich, Claudia Falcone,said , Glenfiddich believes true progress is achieved when heritage and innovation move together.

“Our partnership with the Aston Martin Formula One Team reflects this philosophy, uniting two icons of craftsmanship. We are proud to launch the Glenfiddich 16-Year-Old in Nigeria, a country whose creativity and cultural energy make it one of the most exciting luxury markets in the world.

“Nigeria was chosen as a strategic launch market to reflect the country’s growing appetite for luxury and premium experiences. Nigeria’s influence on Africa’s cultural and economic landscape makes it a natural stage for Glenfiddich’s forward-looking vision,” Falcone said.

Speaking on the partnership also, Regional Marketing Manager, William Grant & Sons, Samuel Odesanmi, said that Aston Martin has always stood for precision, performance, and timeless design. 

According to him, “Glenfiddich, we see a partner who shares these ideals, uniting two worlds of excellence. Celebrating this partnership in Nigeria reflects the energy and ambition of a market that is shaping the future of luxury.

“As the partnership unfolds across the country, audiences will be invited to engage with both brands through curated experiences that celebrate craftsmanship, performance, and the pursuit of excellence. This is only the beginning of what promises to be a defining chapter in Nigeria’s luxury landscape.”