Bennett  Oghifo

As part of activities to mark this year’s Global Week of Caring which is an annual Corporate Social Responsibility (CSR) initiative by the globally respected Ford brand of the Ford Motor Corporation. Coscharis Motors, the exclusive representative of Ford in Nigeria recently donated bags of rice to two selected orphanage homes (Heritage Homes and Children Anchor Orphanages respectively) both located around Lekki – Epe axis of Lagos State in line with the Ford global week of Caring programme with all Ford affiliates around the World.

This initiative is a global tradition where Ford associates worldwide participate in a “Food Caring Drive” to support the less privileged in their communities. This year, Coscharis Motors representing Ford in Nigeria focused its efforts on these two orphanages in Lagos.

According to Mr. Abiona Babarinde, General Manager, Marketing and Corporate Communications, Coscharis Group, who led the Coscharis Ford team for the presentations posited that today’s consumers increasingly expect companies to stand for more than profit, corporate social responsibility (CSR) plays a growing role in purchasing decisions , loyalty and brand trust. Ford recognizes this important link to consumers and has coordinated the Global Week of Caring for many years. In his words during the presentations to the homes, Babarinde said, “As a representative of a globally respected iconic brand like Ford in Nigeria, we are excited to present these food items to these select special children to add to their nutritional health and sustain the effort in their well-being and upbringing. On behalf of Ford and Coscharis Motors, we are celebrating with both Heritage Homes and Children Anchor Orphanages Homes to mark the Ford Global Caring Month for the year 2025. This is what we are doing to represent what the Ford initiative is all about. We are presenting bags of rice to the Orphanages, and in so doing, we are equally appreciating the caregivers for taking care of the children, who have been subjected to a new life for reasons beyond their control.”

Receiving the food items from the Coscharis Ford team, Mr. Jide Bankole, Supervisor and Caregiver at Children Anchor Orphanage Home showered encomium on the Coscharis Ford team for the initiative to feed the less privileged children in their custody. He said, “this is heartwarming and special for the children in all ramifications coming from a reputable organization and brand like Coscharis Ford means a lot to us as a fully government registered home for Orphans”. The children, in turn, expressed their joy through a warm and pleasant chorus, to show their appreciation for the visit and generous gifts.

Also, Mrs. Helen Nwoju, Supervisor of Heritage Homes, certified by the State government expressed her gratitude on behalf of the home, noting that the food items would significantly boost their food bank and help keep the children healthy. In her words, “such gestures from organizations like Coscharis Ford reinforces that our dedicated efforts are appreciated which in turn motivates us to continue to do more in catering for these less privileged children with such support like the Ford Global Caring initiatives”. The children, mostly teens were delighted to have the team at Ford Coscharis.

Coscharis Motors being a representative of Ford Motor Corporation in Nigeria has been participating in the Global Week of Caring for a number of years now.