Nigerian Breweries Plc, the foremost brewing company in Nigeria, rolled out the drums to celebrate and reward its esteemed trade partners during the 2025 Distributor Awards.
The annual distributor awards event also witnessed the re-launch of a refreshing new-look for Life Lager Beer, into the Nigerian market.
Delivering his keynote address at the ceremony, which had the theme “Winning Beyond Limits,” the Managing Director of Nigerian Breweries Plc, Hans Essaadi, explained that the event was organised to celebrate trade partners who have played their part in ensuring that the company records remarkable business success despite the odds in 2024.
According to Essaadi, the awards mark the celebration of distributors, transportation companies and the company despite all the headwinds. “As one team, we learn as one family that collaboration or finding the way forward together is the name of the game. Tonight, it is all about looking back. It is a little bit about winning. But more importantly, it is about winning together. Of course, there’ll be prizes and awards. And we will celebrate everybody on stage, but we’re in it together. We celebrate you all tonight. We celebrate you, our distributors and transportation companies,” he said.
He acknowledged that the company’s success in 2024 would not have been possible without the invaluable role of the trade partners. He congratulated all the award recipients for their achievements, stating that the feat recorded bears testimony to the power of collaboration between NB Plc and its esteemed partners.
In his welcome address, the Marketing Director of Nigerian Breweries Plc, Emmanuel Oriakhi, expressed deep appreciation to trade partners, including distributors and transporters, for their unrelenting support for the company in 2024 despite the challenging business environment.
