Uche Nnaike
Reinforcing its commitment to empowering real estate players, Pertinence Group, an empowerment and enterprise development company, recently organised a retreat for its sales affiliates, tagged ‘Elevate 2025.
The event, which held at the Pertinence Place, Akowonjo, Lagos, brought together over 300 sales professionals for a dynamic and impactful programme designed to equip them with the skills, strategies, and insights needed to thrive in the competitive industry.
The retreat began with a keynote session by Mr. Wisdom Ezekiel, co-founder of Pertinence Group, followed by insightful presentations from corporate trainer and founder of RCV, Mrs. Bosede Olusola-Obasa; co-founder of Eazipay, Dr. Emmanuel Efosa-Zuwa; and Dr. Sunday Olorunsheyi, co-founder of Pertinence Group. They offered the attendees valuable knowledge and strategies for navigating the opportunities and challenges in the real estate and related sectors in the year ahead.
Ezekiel highlighted the massive opportunities available in Nigeria in 2025. He set the tone by emphasizing the interplay between strategy and culture in personal development and business growth, reiterating the importance of behavioural changes in achieving planned goals.
He emphasized that while having a strategy is important, real growth requires behavioural changes that align with one’s goals; hence he urged attendees to align their actions with their strategic aspirations.
Olusola-Obasa challenged attendees to “own their game” in the new year. Her session focused on the importance of delivering exceptional customer service as a competitive advantage in the real estate sector.
Olusola-Obasa, who introduced her CUTE framework – courtesies, understanding, trustworthiness, and experience – emphasised that strong customer relationships lead to better sales outcomes.
Dr. Efosa-Zuwa delivered a compelling lecture on leveraging technology to enhance sales and personal value. He encouraged realtors to integrate digital tools into their workflows, from managing client relationships to setting reminders for key dates like customer birthdays and anniversaries.
“It’s not about the 2,000 contacts on your phone, but how you manage them. So, how well are you leveraging on, or taking good advantage of those contacts on your phone?” he asked, urging participants to be intentional about building meaningful connections with their clients.
Olorunsheyi rounded off the keynote sessions by delivering an enlightening breakdown of the Pertinence Group’s diverse companies and products. He shared numerous opportunities available to realtors, offering them practical pathways to scale their businesses and achieve unprecedented success in 2025.
A major highlight of the retreat was the breakout sessions, where participants were trained on critical digital skills to boost their sales and marketing efforts. Led by seasoned professionals within the Pertinence family, the sessions included classes on digital marketing, content writing and copywriting, graphic design, and video production.
Realtors left the sessions equipped with actionable skills to enhance their online presence and drive bigger sales in 2025.
One of the participants, Ms. Chidinma Okafor said that the event was a great way to begin her sales journey this year.
“I am so glad I attended this event. The energy from everyone here has been incredibly motivating; every session meant a lot to me, and I am grateful.”
The attendees also engaged in interactive activities, including brain teasers, humour, dance, music and food, which provided opportunities to relax, recharge, and network with their peers.
The company said that the retreat was to demonstrate its commitment to the growth and success of real estate professionals, and to position its sales affiliates for excellence in a competitive market.
