Raheem Akingbolu
In a bid to deepen industry engagement and pioneer further development in the marketing and communications industry, the Advertisers Association of Nigeria (ADVAN) is unveiling ADVAN-X, a groundbreaking online brand marketplace that is reshaping the landscape of Nigeria’s marketing industry.
Making this known to members of the media in an interactive virtual press conference, ADVAN President, Mr. Osamede Uwabanwem, stated that ADVAN-X connects brands, marketing agencies, media platforms, and service providers in an innovative hybrid environment that combines virtual and physical networking opportunities.
He added that by fostering continuous engagement, the platform positions itself as an indispensable tool for collaboration and growth in the competitive marketing ecosystem.
He said, “ADVAN-X offers a dynamic hub for brands and service providers to form meaningful connections, access cutting-edge marketing solutions, and drive innovation. Featuring advanced tools such as interactive partner profiles, lead generation forms, and a comprehensive analytics dashboard, ADVAN-X empowers brands to enhance their strategies and create impactful partnerships.”
Osamede further described the platform as a “transformative space breaking down silos and enabling long-term success across the marketing ecosystem.” Addressing key challenges like fragmented connections and limited access to decision-makers, ADVAN-X is poised to redefine how the marketing industry operates in Nigeria.
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