Coca-Cola announces date, entry fee for grand food festival celebrating Tanzania’s culinary heritage, culminating three-month campaign

Dar es Salaam. Coca-Cola has announced that its grand food festival will take place on November 23, at 710 Gardens in Kawe, Dar es Salaam, as the finale of a campaign launched three months ago to celebrate Tanzanian cuisine.

The festival will gather food enthusiasts and culture lovers for a full day of exceptional culinary experiences, live music, and cultural festivities. More than 20 local vendors, celebrated for their culinary skills at previous Coke Kitaa Food mini-fests, will showcase their talents alongside renowned chefs and food influencers from Tanzania and across East Africa.

Notable chefs include Dennis Ombachi, the Kenyan rugby sevens icon also known as “The Roaming Chef.” Attendees will have the chance to experience Tanzania’s rich food heritage, presented with creativity and flair.

In addition to the culinary highlights, festival-goers will enjoy live performances by top Tanzanian artists and a vibrant music mix from popular DJs, providing entertainment from 11:00 am until midnight.

This grand festival marks the conclusion of Coca-Cola Food Fest Tanzania, a series of weekly Kitaa Fests held across Dar es Salaam and other major cities since mid-September. These events have given local chefs and vendors a platform to display their talents, engage with the community, and boost their businesses.

“The Coca-Cola Food Festival offers more than just delicious Tanzanian cuisine; it’s about celebrating creativity and bringing people together. We’re thrilled to present a platform where local flavours meet Coca-Cola beverages, creating a unique experience for all,” said Kabula Nshimo, Senior Marketing Manager at Coca-Cola Tanzania.

The event will also feature “Tanzania on a Plate,” where local vendors will showcase the best of Tanzanian cuisine, complemented by entertainment from popular comedians and top Tanzanian DJs.

The festival aligns with Coca-Cola’s global “A Recipe for Magic” campaign, which emphasises the joy of sharing meals and bringing people together. The campaign highlights the belief that whether it’s a simple meal or a special occasion, moments are made magical when enjoyed with Coca-Cola.Read More