Afrobeat sensation, Davido, is reshaping the landscape of celebrity endorsement by becoming an integral part of the brand’s strategy, with a focus on long-term partnerships, equity stakes, and active involvement in brand development. Davido’s partnership with Martell Cognac, not only elevated him to a brand force, driving significant growth for companies across various sectors.in Africa, […]
The post Davido redefines celebrity endorsement in Martell Cognac deal, others appeared first on The Guardian Nigeria News – Nigeria and World News.
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