Rotary International District 9112 has said that the imperative of the media in promoting the good works of Rotary Club cannot be over-emphasised.
The Pioneer District Governor of the club, Femi Adenekan, who stated this during a public image seminar, with the theme, “The magic of public image in Rotary, held in Lagos recently, noted: “The media can help us tell our stories.”
Adenekan added that Rotary clubs usually carry out projects that impact the world, and in an era of social media and disinformation, it is important to engage media professionals in telling credible stories.
Veteran broadcaster and Chief Executive Officer, Biscon Communications Limited, Bisi Olatilo, who was the special guest of honour, insisted that public image must be treated as sacrosanct.
Olatilo commended members of the Rotary Club for the great works they are doing, even as he assured of giving his unwavering support.
Also, Publisher of Naija Times,Ehi Braimah, said the essence of organising the programme is “to get the media on our side and show them why they should be promoting the works that Rotary clubs do.”
President, Out-of-Home Advertising Association of Nigeria (OAAN), Sola Akinsiku, who spoke on “Expanding Rotary’s reach and impact through Out-of-Home Advertising,” added that out-of-home advertising is a good platform where Rotary clubs could promote their image.
He, however, urged the need to get approval from Advertising Regulatory Council of Nigeria (ARCON) before adverts could be placed on billboards, adding that contents on billboards must be very brief.
The incoming President, Rotary Club of Omole-Golden, Jide Ogunleye, said social media platforms create brand awareness, provide insights and connect people globally.
He suggested that Rotary members could leverage opportunities in the social media space.
A veteran broadcaster and advertising guru, John Senaya, who spoke on “Exploring the Rotary brand centre,” said brand identity is what differentiate a particular product from another, saying that there is need to be intentional on managing brands.
The post Rotary solicits media partnership for sustainable development appeared first on Guardian Nigeria News.
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