Public policy expert and sports advocate, Dr. Muideen Adegboyega Salami (MASA), has called for greater investment in community sports development across Nigeria, describing it as a vital tool for empowering young people, promoting unity, reducing social vices, and alleviating youth poverty.

Speaking from his base in the United States, Dr. Gboyega Salami said that local governments, being the closest tier of governance to the people, must take the lead in building strong foundations for sports at the grassroots level.

“Local governments must be deliberate about using sports as a development tool,” he said. “They have the proximity, structure, and community trust to identify and nurture young talent. This is the time to invest in facilities, coaching, and regular competitions that give young people a sense of purpose and belonging.”

Dr. Salami, who has championed grassroots sports through the “MASA Isonyin Half Marathon,” said his experience has shown how community-led initiatives can transform lives and spark local pride.

“What we’ve achieved with the Isonyin Marathon proves that when you bring sports closer to the people, you create more than just athletes—you create opportunity,” he explained. “Sports can drive inclusion, peace, and even economic activity in smaller towns and rural communities.”

He emphasised that a strategic approach to grassroots sports would reduce youth unemployment and restiveness, while also strengthening national unity.

“A single sports event can bring hundreds of people together,” Dr. Salami noted. “It inspires young people, supports small businesses, and fosters collaboration among communities.”

The U.S.-based expert encouraged local councils to establish sports development departments that can coordinate school games, inter-community tournaments, and talent discovery programmes. He also urged collaboration with state authorities and private sponsors to sustain sports infrastructure and training initiatives.

“Sports should not be treated as a side attraction,” he said. “When properly managed, it becomes a bridge between education, health, and youth empowerment. Every local government should have a clear plan for sports development.”

Dr. Salami further called on corporate organisations to partner with local councils to support community sporting events, noting that such collaborations offer brands an opportunity to deepen their market presence while contributing to social progress.

“When brands invest in grassroots sports, they are investing in people,” he said. “It’s a powerful way to build goodwill, visibility, and long-term impact.”

Dr. Salami concluded by urging Nigerian policymakers and community leaders to view sports as a pillar of development rather than a leisure activity.

 “If we take grassroots sports seriously, we will not only produce champions—we will build stronger, healthier, and more united communities,” he said.