Oluchi Chibuzor 

In order to promote mutual trade and investment between his Country and Nigeria, the Trade Commissioner and Managing Director, Japan External Trade Organisation (JETRO), Mr. Takashi Oku, has said that they are willing to collaborate with Nigerian startups to create new values.

This, for him, is necessary to strengthen trade between Nigeria and Japan, as more Japanese companies are entering the Nigerian market.

Speaking at the ongoing Lagos International Trade Fair, where 41 Japanese companies are participating, Oku said JETRO has a scheme that encourages collaboration between both countries.

He said that Nigeria is a big force in Africa as a startup destination, adding hence the need to collaborate with Nigerian startups to create new values.

According to him, “So, JETRO also has a scheme to encourage collaboration between Japanese and Nigerian companies. Actually, we invited several Nigerian companies to Japan last February. And we found a very interesting company in Nigeria. So, our mission is to seek good startups in Nigeria and we just introduced Japanese companies and we made some collaborations. So, we just bridge each other’s strengths. So, in terms of technology, knowledge of the Nigerian market and global quality standards. So, we just have some collaborations with each other.”

However, he stated that with more Japanese companies now establishing factories in Nigeria it shows their confidence in the market and commitment to the country by participating at the ongoing trade fair.

According to him, “We now have more Japanese companies establishing factories in Nigeria. This year marks our ninth participation, and with Japan’s increasing interest in Nigeria’s vibrant and expanding market, we are pleased to welcome 41 participating companies, up from 33 last year.

“The Japan Pavilion is organized by JETRO, a government agency dedicated to promoting trade, investment, and partnerships between Japan and Nigeria. We are honored to participate in this event, which highlights the many ways our companies can collaborate for mutual growth.

“Within the Japan Pavilion, you will find companies representing diverse sectors—from electronics and automotive to food, textiles, and energy-efficient technologies. At the JETRO booth, with support from the Japanese Embassy, we have also included a photo exhibit offering a glimpse into Japanese culture and traditions, which we hope you will enjoy.”