Iyke Bede

A fast-growing mobile trivia campaign is redefining how Nigerians engage with casual gaming, offering cash prizes and travel opportunities to participants who can answer questions on sports, entertainment, and general knowledge.

The Markov Games AI Millionaire Promo, which began on June 1 and runs until December 31, 2025, has already attracted over 300,000 registered users, with more than 150,000 actively participating. The competition is anchored on two platforms: ‘2CanPlay’ and ‘Football Mania,’ each catering to different interests, from general trivia to football-focused challenges.

Players earn points for correct answers, which count towards daily, weekly, and monthly draws. In July, one participant claimed the ₦1 million top prize on ‘2CanPlay’, while four others received ₦250,000 each through ‘Football Mania’. Organisers also pay daily cash rewards of ₦5,000 to new players during their first month.

The campaign is not limited to cash incentives. Themed editions are adding a competitive twist for sports fans. The ‘Rep Your Club: English Premier League Edition’ quizzes supporters on their favourite teams, with official jerseys and an all-expense-paid trip to the UK to watch a live Premier League match on offer. A special AFCON 2025 edition will award a trip to Morocco for one of the tournament’s key fixtures.

Industry analysts say the campaign reflects a broader trend in Nigeria’s gaming market, where affordable internet access and smartphone penetration have created fertile ground for mobile entertainment. Trivia-based games, in particular, have surged in popularity, combining low barriers to entry with instant gratification.

Markov Games AI announced that a dedicated ‘Football Mania’ app is in development to facilitate easier participation, with the next live raffle draw scheduled for August 28.

With cash prizes, travel rewards, and the appeal of competition, the Millionaire Promo appears positioned to sustain its momentum through to the end of the year. For many participants, it offers more than entertainment — it’s a chance to monetise their knowledge in a country where alternative income streams are increasingly sought after.

With cash prizes, travel incentives, and competitive gameplay, the Millionaire Promo is likely to remain active through the end of the year. For developers, its reception highlights the potential of locally built trivia platforms to attract sustained engagement, while for players, it reflects a growing interest in games that combine entertainment with measurable rewards.

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