H1: NB, 2 Others Generate N1.09trn from Alcoholic, Non-alcoholic Drink Sales

Kayode Tokede

Despite the high cost of living in Nigeria due to double-digit inflation and the devaluation of the Naira, Nigerian Breweries Plc and two other brewing companies generated N1.09 trillion revenue from sales of alcoholic, and non- alcoholic drinks in the half year (H1) ended June 2025.

The other two companies are:  Champion Breweries Plc and International Breweries Plc.

According to their H1 2025 unaudited result and accounts, the N1.09 trillion revenue is a significant increase of 43.2 per cent from N711.58 billion reported in the half year ended June 30, 2024. 

A breakdown showed that Nigerian Breweries earned N733.19 billion revenue in H1 2025, about 53 per cent increase from N478.84billion declared in H1 2024. 

International Breweries posted N340.99 billion revenue in H1 2025, representing an increase of 53 per cent from N223.2 billion reported in H1 2024, while Champion Breweries announced N15.9 billion revenue in H1 2025, up by 66.9 per cent from N9.5 billion declared in H1 2024.

It was learnt that the revenue growth was propelled by social drinking culture amid hike in cost of living, and strategic distribution—especially during Easter and Sallah festive seasons.

The industry continued to face significant challenges in 2025 such as hike in Cost of Goods largely due to macro-economic headwinds, currency depreciation and higher petrol prices – averaging N939.5/litre in December after peaking at N1,184.83/litre in June 2024.

The cost pressures also impacted on operating expenses (OPEX), Foreign Exchange (FX) losses and Finance Costs.

Amid growth in revenue, the likes of Nigerian Breweries, Champion Breweries Plc and International Breweries that recorded losses in H1 2024 over Centrral Bank of Nigeria (CBN) foreign exchange policies.

However, they have recovered and posted impressive results in H1 2025. For instance, Nigerian Breweries migrated from a loss of N115.5 billion in H1 2024 to N130.84 billion profit in H1 2025, while International Breweries posted a profit of N41.3 billion in H1 2025 from a loss of N106.78 billion declared in H1 2024. 

In addition, Champion Breweries announced N2.29 billion profit in H1 2025 as against a loss of N386.7 million in H1 2024. Champion Breweries in H1 2024 had reported N910.74 million loss on foreign exchange transactions as against NIL in H1 2025.

In a report titled, “Nigerian Brewery Sector Update Report: Brewing Back to Profitability,” Afrinvest revealed that the global brewery industry sales volume in 2024 declined marginally for the second consecutive year, settling at 1.78 million hectolitres.

This, it stated, was primarily due to sluggish global demand and persistently high inflation.

“Despite volume pressures, industry-wide revenue – approximated by the performance of major regulated players – rose by 3.3 per cent year-on-year (y/y) to $617.7billion, as estimated by Statista. Looking ahead to 2025, we anticipate that global brewery performance will be influenced by several key trends: (i) the deepening of premiumisation strategies for flagship brands, (ii) Innovation tailored to Gen-Z preferences, (iii) supply chain decarbonisation, (iv) strategic mergers, acquisitions, and market exit driven by profitability outlooks. These trends are explored in detail in the global industry analysis section,” the report added.

On the domestic brewery market, Afrinvest stated that Nigeria’s brewery industry revenue in 2024 significantly outperformed its base-case forecast, rising by 39.2 per cent to N1.9 trillion.

“This was largely driven by inflation-induced price adjustments across product lines and a marked improvement in consumer purchasing power following the 133.5per cent increase in the national minimum wage to N70,000 in Q3.

“The industry experienced a strong close to the year, with revenue in Q4:2024 rising 42.6per cent quarter-on-quarter (q/q) to N611.0billion – the highest quarterly revenue in 2024 and the sharpest quarterly growth. A key enabler was the resurgence of year-end social events, particularly in Lagos, where the “Detty-December” festivities contributed an estimated N111.5billion (approximately, $71.6million) to tourism and entertainment spend, with brewery products benefitting as derived demand.

“Looking forward, we project a return to profitability in 2025 for the domestic industry, with a base-case profit before tax (PBT) estimate of N215.3 billion. This outlook is underpinned by a mix of favourable external conditions (e.g., macroeconomic stabilisation and corporate income tax adjustments) and internal initiatives such as capital injections, merger and acquisition synergies, and product resisting strategies,” it added.

The post H1: NB, 2 Others Generate N1.09trn from Alcoholic, Non-alcoholic Drink Sales appeared first on THISDAYLIVE.

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    Charles Ajunwa

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    Minna, Kaduna, Bauchi, Owerri, Onitsha, Abeokuta, Ilorin, Calabar, Uyo, Lokoja, Lafia, Osogbo, Ado Ekiti, Maiduguri, Yola, Benin, Asaba, Makurdi, and Sokoto, reaching consumers in universities, business districts, markets, and community hubs. 

    This activity also follows the relaunch of the original NESCAFÉ 3-in-1 in Nigeria, which now comes with enhanced creaminess, a smooth milky taste, and the brand’s signature aroma, all developed from local consumer insights. The product is now delivered in design-for-recycling packaging, underscoring Nestlé’s commitment to sustainability while meeting evolving consumer preferences. 

    Speaking on the occasion, Jean-Pierre Duplan, Category Manager, Coffee, Nestlé Nigeria, said: “Earlier this year, we relaunched NESCAFÉ 3-in-1, offering an improved flavour and smoother creaminess in a convenient sachet. This coffee variant is loved by many in Nigeria. The relaunch was carefully shaped by consumer preferences while advancing our sustainability commitments through recyclable packaging. We also recognised that International Coffee Day, a global celebration of the people who make coffee special across the value chain from farm to cup, coincided with the nation’s 65th Independence Anniversary. We decided to delight our consumers by serving 65,000 cups across the country as a way of celebrating both milestones while reinforcing NESCAFÉ’s role in everyday Nigerian coffee moments, helping consumers start their day strong.”

    The response from consumers highlighted the impact of the campaign. One of the participants, Tobilola Felix, shared his excitement: “I was thrilled to get my cup of NESCAFÉ this morning. It was such a pleasant surprise, especially on my way to work. As a Nigerian, it feels special to be part of this celebration, knowing that I am experiencing both International Coffee Day and our 65th Independence in such a unique way. It gave me a great start to my day and reminded me of the pride we share as Nigerians.” 

    Beyond the sampling, NESCAFÉ continues to give back to its consumers, particularly through the MYOWBU (My Own Business) program, which nurtures youth entrepreneurship and fosters economic opportunities across Nigeria. In collaboration with Nestlé professionals, the programme has empowered over 1,400 young Nigerians to start businesses and achieve financial independence.

    ​  

    Charles Ajunwa In commemoration of International Coffee Day and Nigeria’s 65th Independence Anniversary, NESCAFÉ executed a large-scale activation, serving 65,000 cups of coffee to consumers nationwide to mark the dual

    NIPR Tasks Nigerians on Nation’s Greatness

    NIPR Tasks Nigerians on Nation’s Greatness

    James Sowole in Abeokuta

    The Nigeria Institute of Public Relations (NIPR) has tasked Nigerians on various challenges confronting the nation saying that Nigeria’s greatness lies on citizens.

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    The Chairman of the NIPR. Ogun State Chapter, Mrs. Oluwaseun Boye, in her welcome address at the October 2025 Business Meeting of the state branch of the institute, held in Abeokuta, Ogun State capital, said the time is now for all Nigerians to put hands of the deck for her.

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    “At 65, we are called not only to reflect on our past but also to chart new pathways for the future of our beloved nation.

    “Our them is both timely and challenging. It reminds us that the task of nation-building requires fresh thinking, renewed commitment, and deliberate actions from every sector, including public relations.

    “As public relations practitioners, we are the custodians of perception, reputation, and trust. At 65, Nigeria needs us to do more: to uphold integrity and protect our reputation gate; to reset the national mindset by telling authentic, uplifting stories; and to be ambassadors of hope and progress wherever we find ourselves.

    “Let us be reminded, we are not who they say we are; we are who we truly are. The world is already drawn to Nigeria, they watch our movies, admire our fashion, eat our food, dance to our music, and celebrate our creativity. These are powerful assets of nation branding and soft power that we must leverage.

    “It is time to change the narrative. Enough of the bad news. Enough of saying “Nigeria happened to us.” From today, let Nigeria happen to us in positive ways.”

    Speaking on the theme at the event in an address at the event, the House of Representatives member said despite daunting challenges, Nigeria has recorded tangible progress since independence in areas of education, stable democratic rule, improved revenue from non – oil export, digital economy among others.

    ‎The lawmaker, however, said that the nation still has a long way to go to catch up with countries like Singapore and Malaysia that were at par with Nigeria at some stage and identified leadership and followership challenges, policy inconsistency, poor population census data, lack of continuity of programme due to change in government as some of the factors stymieing the nation’s efforts at realising her true potentials 65 years after. 

    He said the administration of President Bola Ahmed Tinubu has done well to reposition the nation’s economy to the path of recovery and progress.

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    should come back for the second term in 2027 so that the good things being championed by the administration could be completed.

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    ​  

    James Sowole in Abeokuta The Nigeria Institute of Public Relations (NIPR) has tasked Nigerians on various challenges confronting the nation saying that Nigeria’s greatness lies on citizens. The NIPR said at

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