“Pour Pure Love” is not a new phrase among Golden Terra Oil consumers across Nigeria. This evocative slogan has become synonymous with the brand’s commitment to celebrating the love and dedication that mothers pour into every meal. The Pour Pure Love campaign has transcended traditional advertising, creating a profound emotional connection with consumers that goes beyond mere product promotion.

At the heart of this campaign is the recognition of the nurturing spirit of mothers. Golden Terra Oil has positioned itself as an integral part of the bond between mothers and their families, emphasising the brand’s role in creating meals filled with love and care.

The impact of the Pour Pure Love campaign has now been recognized on one of the biggest industry stages. At the 12th edition of the Advertisers Association of Nigeria (ADVAN) Awards, Golden Terra Oil secured Campaign of the Year (Silver). 2025 ADVAN Awards celebrated brands that have demonstrated creativity, impact, and consumer engagement. Golden Terra Oil’s recognition stands as a testament to its ability to connect deeply with consumers while reinforcing its position as a leader in the industry.

Reflecting on the campaign’s success, Chief Marketing Officer, TGI Group, Probal Bhattacharya, remarked, “We are incredibly honored to receive this recognition from ADVAN. The Pour Pure Love campaign is about celebrating the love, warmth, and care that goes into every meal. We’ve worked tirelessly to ensure that our message resonates with Nigerian families, and this award is both a validation of our efforts and a motivation to continue creating meaningful connections with our consumers. We are not relenting, we will keep finding new ways to engage, educate, and impact lives.”

Executive Director, TGI Group, Deepanjan Roy, also emphasized the brand’s commitment to creating meaningful impact beyond just product sales. He stated, “Golden Terra Oil has always been about more than just cooking; it’s about nourishing families and strengthening the emotional bond around every meal. The Pour Pure Love campaign embodies this philosophy, and receiving this recognition at the ADVAN Awards is a proud moment for us. It reaffirms our belief that when a brand speaks to the heart, it creates lasting connections.”

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