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From Revenue Leaks to Revenue Peaks: Commercial Levers That Drive Bottom Line Improvements Toluwaleke Adenmosun

From Revenue Leaks to Revenue Peaks: Commercial Levers That Drive Bottom Line Improvements Toluwaleke Adenmosun

This article outlines how organisations can transition from revenue leakage—caused by internal inefficiencies and process gaps—to revenue optimisation through strategic commercial levers. It introduces five levers: Attraction, Capture, Optimisation, Retention, and Growth, and provides insights for embedding a revenue optimisation culture. The goal is to help businesses improve profitability, cash flow, and valuation by operationalising these strategies.
At the core of every enterprise, the pursuit of sustainable returns is a primary objective. Profitability comes from earned revenues exceeding the costs of generating them. Therefore, in the quest for growth, companies should pay attention to optimizing sources of revenues and plugging revenue leakages.

What is revenue leakage?
Revenue leakage is the loss of potential income caused by inefficiencies, process gaps, or control failures, resulting in revenue earned but not properly captured or collected. Common causes include pricing and billing errors, contract gaps, inefficient collections, and system breakdowns. Companies lose an estimated 1–5% of EBITA (Earnings Before Interest, Taxes and Amortization) annually to poor contract management and weak payment follow-up.

Though subtle, leakage quietly erodes margins and undermines profitability. Research shows that up to 42% of organisations experience revenue leakage despite investments in ERP systems (MGI Research). Its consequences include:
⦁ Reduced profit margins;
⦁ Cash flow constraints;
⦁ Lower company valuation;
⦁ Limited funds for growth initiatives; and
⦁ From leakage to optimisation.
High-performing businesses know that sustainable profitability is not just about cost control but also about unlocking untapped revenue. A revenue optimisation lens challenges organisations to go beyond sales growth and systematically activate commercial levers that block leakages and capture full value.

What is revenue optimisation?
Revenue optimisation is the strategic maximisation of revenue growth through pricing, demand management, and marketing, without undermining customer satisfaction.
Pricing Strategy: Setting optimal prices based on value, competition, and customer willingness to pay.
Demand Management: Using market intelligence to align resources and production with demand.
Marketing Strategy: Targeted campaigns and personalised engagement to drive sales.
Five commercial levers for revenue optimisation
Organisations can systematically activate five levers to unlock sustainable profitability:
⦁ Attraction – Drawing new customers through strong value propositions, branding, product portfolio, and effective communication.
⦁ Capture – Converting interest into revenue via sales enablement, incentives, and efficient sales channels.
⦁ Optimisation – Extracting maximum value through smart pricing, upselling, cross-selling, promotions, and product exit strategies.
⦁ Retention – Deepening relationships through loyalty programs, churn prevention, win-back actions, and advocacy.
⦁ Growth – Expanding revenue through new markets, partnerships, product lines, and both organic and inorganic strategies.
Together, these levers provide a cohesive framework to capture incremental revenue, enhance customer lifetime value, and sustain bottom line improvements.

Embedding a revenue optimisation culture
Culture is the fuel for revenue optimisation. By aligning team values with shared goals, organisations empower employees to drive growth strategies. A culture that prizes flexibility, innovation, and communication transforms revenue optimisation from a strategy into a way of life.
Leaders play a central role by modelling desired behaviours, integrating revenue goals into performance systems, and reinforcing a revenue-centric mindset across all levels. Open communication and structured change initiatives ensure that everyone understands how their work contributes to overarching revenue goals.

Conclusion
Mastering revenue optimisation is essential in a volatile economic landscape. It is not a one-time effort but a mindset built on understanding market dynamics, customer behaviour, and technological advancements. By activating commercial levers and refining strategies continuously, businesses can secure long-term profitability and resilience.
Verraki (a member of Andersen Consulting) partners with organisations to unlock revenue potential by operationalising execution across the five levers—Attraction, Capture, Optimisation, Retention, and Growth. Through tailored strategies, data-driven insights, and innovative technology, Verraki helps businesses streamline operations, improve pricing and conversion efficiency, enhance customer lifetime value, and expand revenue streams. This integrated approach drives both top-line growth and bottom-line sustainability.

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This article outlines how organisations can transition from revenue leakage—caused by internal inefficiencies and process gaps—to revenue optimisation through strategic commercial levers. It introduces five levers: Attraction, Capture, Optimisation, Retention,
The post From Revenue Leaks to Revenue Peaks: Commercial Levers That Drive Bottom Line Improvements Toluwaleke Adenmosun appeared first on THISDAYLIVE.

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African Security: Nigeria Leads from the Front

African Security: Nigeria Leads from the Front

Edward Gabkwet

In a statement on 21 January 2025 at the end of its 9842nd meeting, the United Nation Security Council (UNSC), through the Deputy Secretary-General, Dr Amina J. Mohammed, reiterated what has since become the new security reality confronting the African continent: that terrorism is the most significant threat to peace, security and sustainable development across the African continent. 

According to her, Africa has become the epicentre of global terrorism, with Sub-Saharan Africa accounting for 59 per cent of all terrorism-related deaths worldwide. She also revealed that in the last 3 years, terrorism-related deaths have soared past 6,000, making up more than half of all global fatalities.

In this surge of the deadly scourge, she further revealed, Burkina Faso led the world in terrorism deaths with a staggering 68 per cent increase with no solution in sight. Painting an even austere picture of the threat’s complexity, Dr Amina Mohammed further noted that Al-Qaida and Da’esh affiliate groups such as Al-Shabaab in Somalia, the Allied Democratic Forces in the Democratic Republic of the Congo and Ahlu Sunna Wal Jama in Mozambique, continue to unleash horrific violence.  

These groups, according to her, are not only terrorizing communities but also inflicting unspeakable acts of sexual and gender-based violence, assaulting children and forcibly recruiting them into their ranks. 

She then warned that the marginalization of youths, coupled with soaring unemployment, has left an entire generation vulnerable to being recruited byextremist groups. To confront the situation, she recommended evolving new strategies and innovative approaches to counter the scourge with, “regional cooperation as the linchpin of any effective counter-terrorism strategy”. 

Similar worries were voiced by the African Union through its Commissioner for Political Affairs, Peace and Security, Bankole Adeoye. According to Adeoye, the gravity of the threats via the exponential growth of terrorism in Africa is overwhelming and startling, with over 3,400 terrorists’ attacks recorded on the continent in 2024 alone resulting in over 13,900 fatalities. He then advocated for African leaders to proffer, “African solutions to African problems that works for all.”

Nigeria’s past approach to regional and sub-regional security have propelled her to the centre stage of African affairs in general and in West African security matters in particular. Her commitment to regional integration in the areas of peace, defence and security has been crucial to the successes recorded so far in these areas. 

The size of its large population, its market, enormous natural resources as well as its considerable military capabilities rightfully bestow on Nigeria the role of a regional hegemony. Over the past decade or so, the security challenges posed by terrorists and insurgents operating in the Northern region have tested the resolve of Nigeria’s Armed Forces.

 However, through sheer determination and collaboration with militaries of contiguous nations, these threats have been largely contained, albeit with pockets of attacks on soft targets. Precision air strikes by the Nigerian Air Force in the early hours of 23 August 2025, on terrorists’ hideouts at Kumshe near the Nigeria-Cameroun Border in Borno State, Northeast Nigeria, as well as the recent arrest of 2 key leaders of the Ansaru terrorist group, Abu Baraa, the group’s Amir (leader), and Mahmuda, the deputy Amir, are strong pointers to the gains of close synergy and collaboration between the various security agencies as well as with neighbouring countries to jointly eliminate the common threats of terrorism.

Therefore, Nigeria’s experience in counterterrorism operations as well as the renewed vigour emplaced to checkmate the nefarious activities of terrorists aptly qualifies her to lead the call for a united African front in the fight against terrorism on the continent. 

The gathering of the Chiefs of Defence Staff (CDS) from the 54 African countries at the Maiden African Chiefs of Defence Staff Summit in Abuja to fashion out Africa-led solutions to the continent’s myriads of security challenges is therefore apt and could not have come at a more auspicious time. Without doubt, it tallies with the growing consensus that Africa is stronger when it comes together, act with a shared purpose and partner with each other in the right way, to solve shared and common challenges. 

It also aligns with the notion that fragmentation of counter-terrorism efforts only serves the perpetrators who thrive by sowing divisions, hence the need for a united and urgent response focused on fostering unity of purpose, dialogue, trust and coordinated action. This is beside the well-known fact that the dynamic and transnational nature of terrorism reinforces one truth: a threat to security anywhere is a threat to security everywhere.

Accordingly, the Summit presents an avenue for the CDS’ to engage in dialogue on shared defence and security mechanisms to enhance defence capabilities amongst their various nations. With the theme, “Combating Contemporary Threats to Regional Peace and Security in Africa: The Role of Strategic Defence Collaborations,” the Summit would cover 4 thematic areas, including: Initiating Discussions on Collective Strategies for African Security Issues; Facilitating Collaborative Response to Peace and Security Issues in Africa; Developing Mechanisms for Integrating the Private Sector into Africa’s Defence Efforts; and Establishing a Roundtable for the Initiation of Homegrown Solutions to Africa’s Defence Needs. It is equally good that the Summit will highlight Africa’s R&D and defence capabilities through an exhibition to hold on the sideline of the Summit.

At this point, Nigeria’s CDS, General Christopher Gwabin Musa and his team must be commended for initiating the Summit and seeing to its realization. The Summit, currently underway in Abuja, further cements Nigeria’s enviable position in championing Africa’s unity and leading from the front. 

But beyond the optics, much more would be expected out of this Summit in terms of tangible strategies and solutions to change the tides against terrorists operating on the continent. Finally, this positive momentum must be encouraged and sustained because the cost and damages that terrorism and insurgency inflict to African nations and societies are monumental and debilitating.

*Gabkwet, a serving Airman and former NAF spokesperson, writes from Abuja.

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Edward Gabkwet In a statement on 21 January 2025 at the end of its 9842nd meeting, the United Nation Security Council (UNSC), through the Deputy Secretary-General, Dr Amina J. Mohammed,
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Lagos State Domestic, Sexual Violence Agency Records 8,692 Cases in One Year

Lagos State Domestic, Sexual Violence Agency Records 8,692 Cases in One Year

Esther Oluku 

The Lagos state Domestic and Sexual Violence Agency has recorded a total of 8,692 cases between August 2024 and July 2025, the Commissioner of Justice and Attorney General of the Lagos State Ministry of Justice, Mr. Lawal Pedro, has said. 

This figure comprise 3,685 cases of domestic violence, 243 cases of defilement, 244 cases of child abuse and physical assault, 99 cases of rape, 48 cases of sexual harassment, and 25 cases of sexual assault by penetration were recorded.

Other cases include 41 cyber harassment, 32 threats to life, and 726 family-related disputes related to custody, neglect, abduction, and child labour and 3,090 children identified as having suffered emotional abuse due to exposure to domestic violence at home.

Pedro made these disclosure at a press briefing in Lagos as part of activities to kickstart the 2025 Lagos State Domestic and Sexual Violence Awareness month billed for September.

He stated that the trend for the year under review shows a significant increase in reported cases  during the month of September and October, a decline in the month of December, and a surge in the month of January stressing that sensitization and advocacy plays a key role in stemming the tide of sexual and gender based violence in society.

Represented by the Solicitor General and Permanent Secretary, Lagos state Ministry of Justice, Hameed Oyenuga, he explained that the goal of the exercise is to strengthen SGBV awareness across the state to foster safer spaces for children, adults, families and working professionals.

“The theme for this year is SGBV?…”IT CONCERNS US ALL”.This is based on the compelling need to ensure that residents of Lagos realize that SGBV is not a respecter of age, class, creed or economic status, and as such, a collective effort which requires everyone to own the zero-tolerance narrative is most compelling.”

He explained that the awareness will run through the month of September with Turn Lagos Purple campaigns, advocacy walks against SGBV, market and couple sensitisation exercises, survivor day, symposium and engagement of Ministries, Departments, Agencies and private sector, safeguarding and child protection week and end with a Governor’s awards night.

“By the end of Domestic and Sexual Violence Awareness Month, the Lagos state government hopes to achieve stronger relationship with the media and significant increase in the number of reported cases, especially through the Toll-free hotline.

“Also, we hope to achieve reduction in the incidence of Domestic and Sexual Violence, substantial data regarding the dynamics of Domestic and Sexual Violence and Abusers, and policy formulation targeted at preventive measures.

He further noted that the state is committed to boosting the morale of service providers and frontline personnel who work to prevent and respond to SGBV cases, while also strengthening partnerships with stakeholders.

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Esther Oluku  The Lagos state Domestic and Sexual Violence Agency has recorded a total of 8,692 cases between August 2024 and July 2025, the Commissioner of Justice and Attorney General
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Nigerian Army Recovers 158 Cattle, Records Terrorist Surrender in Nationwide Operations

Nigerian Army Recovers 158 Cattle, Records Terrorist Surrender in Nationwide Operations

Chiemelie Ezeobi 

The Nigerian Army has stepped up its operational momentum across the country, recovering 158 cattle, compelling the surrender of a terrorist family member, and disrupting multiple criminal activities in a series of coordinated actions.

On 2 September 2025, troops of 192 Battalion (Main) in Gwoza, Borno State, secured the surrender of an adult female family member of ISWAP/JAS terrorists. Preliminary investigations revealed that she came from Chikide Village with a token sum of ₦4,500. She was subsequently handed over to 26 Task Force Brigade Military Intelligence for profiling.

In Zamfara State, troops of 1 Brigade at Forward Operating Base (FOB) Danmarke acted swiftly on intelligence reports of terrorist movement after a livestock rustling incident at Kyairu Village. Their intervention forced the criminals to abandon the animals, which were recovered and handed over to local authorities.

Similarly, in Kebbi State, troops of 1 Battalion (Rear) in Augie, working jointly with other security elements, pursued armed terrorists who had attacked Gulma Village in Argungu LGA. The operation led to the recovery of 30 cattle, later handed over to traditional leaders for return to their rightful owners.

In Sokoto State, troops carried out clearance operations in Sauna/Goboro Forest, Tangaza LGA, following intelligence of terrorist movement with stolen livestock. The terrorists fled after contact with troops, leaving behind 68 cattle. The livestock were secured and handed over to community leaders for safekeeping before being returned to the owners.

Troops of Sector 6 Operation ENDURING PEACE (OPEP) also intervened in Plateau State after reports of farmlands being destroyed. In Jos South LGA, 21 cattle were found grazing unattended, while in Riyom LGA, another 39 were discovered grazing unsupervised. The cattle were secured for further action.

Reaffirming its commitment, the Nigerian Army restated its resolve to deny terrorists and criminal groups freedom of action, safeguard communities, and consolidate peace and security across the nation.

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Chiemelie Ezeobi  The Nigerian Army has stepped up its operational momentum across the country, recovering 158 cattle, compelling the surrender of a terrorist family member, and disrupting multiple criminal activities
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Fans to Pay N3,000 & N1,000 to See Eagles, Amavubi Clash

Fans to Pay N3,000 & N1,000 to See Eagles, Amavubi Clash

Football fans will pay the sum of N3,000 and N1,000 respectively to watch Saturday’s 2026 FIFA World Cup qualifying match between the Super Eagles of Nigeria and the Amavubi of Rwanda at the Godswill Akpabio Stadium in Uyo.

According to NFF’s Director of Marketing and Sponsorship, Alizor Chuks, tickets 

 for the VIP section will go for N3,000 and the popular seats will sell for N1,000 at designated centres within the Uyo metropolis from Friday morning.

“It is important to let the general public know that the NFF Security Committee has declared total war on all ticket manipulators this time. Ticket fakers and racketeers will be dealt with.

“All tickets will be scanned at the gates. All intending spectators are advised to buy their tickets from accredited ticket sellers. Fake ticket sellers or holders will be arrested and prosecuted.”

Meanwhile, 

the Akwa Ibom State police command has assured of adequate security for players, fans and visitors already in the state for the big game.

“All arrangement has been put in place to ensure a hitch-free World Cup qualifier between Nigeria and Rwanda this coming Saturday at the Godswill Akpabio International Stadium, Uyo,” the Commissioner of Police (CP), Baba Mohammed Azare, said while briefing Journalists at the State Police headquarters, Ikot Akpan Abia, Uyo.

“We are determined to guarantee that football-loving Nigerians enjoy the football match under a peaceful atmosphere devoid of any infractions of law and has directed the deployment of specially selected officers knowledgeable in crowd control and policing events to provide top-notch security before, during and after the football match,” the CP said.

The CP, therefore, enjoined all football fans visiting the ‘Nest of Champions’ to conduct themselves in a most orderly and hospitable manner, noting that “sport is a veritable means to promote unity, solidarity and cultivate enduring friendship.”

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Football fans will pay the sum of N3,000 and N1,000 respectively to watch Saturday’s 2026 FIFA World Cup qualifying match between the Super Eagles of Nigeria and the Amavubi of
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