New Land Cruiser “FJ” Makes World Premiere

Bennett  Oghifo

Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser FJ, with the Japan launch planned for around mid-2026.

According to TMC, the Land Cruiser, launched originally as the Toyota BJ in 1951, immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units*1 in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years.

Until now, the Land Cruiser lineup has consisted of three distinct series: the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series); the Heavy-Duty model with outstanding durability and serviceability as a workhorse (the 70 Series); and the core Land Cruiser model that was created in 2024 as a return to the car’s origins―simple, sturdy vehicle that helps fulfill customers’ lifestyle choices and practical needs (the 250 Series).

With the addition of the new Land Cruiser FJ*2 to the series, Toyota will provide new value in the form of “Freedom & Joy” that come from enjoying the Land Cruiser in your own way―while retaining the reliability, durability, and off-road performance that support people’s lifestyles. This stems from the desire to allow even more customers to enjoy the Land Cruiser, a vision made possible by the return to its origins with the 250 Series.

The Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world and remaining a vehicle they can trust.

Toyota will unveil the Land Cruiser FJ at its booth at Japan Mobility Show 2025 to be held from October 30 to November 9*3.

Three Key Features of the Land Cruiser FJ

1.    Interior and exterior styling that fuses the traditional and modern that is the Land Cruiser’s inheritance in a functional package

Exterior Design:

· Follows a silhouette that emphasizes a square cabin, taking into consideration the habitability and cargo capacity that successive generations of Land Cruisers have prioritized

· Expresses a lean, strong sense of mass and fun through a rectangular body with a dice motif and chamfered edges

· The front and rear express a powerful sense of stability through a composition of powerful bumpers and flared fenders on a taut, simple body

Both front and rear corner bumpers are removable, segmented types, allowing only damaged parts to be replaced to improve repairability, while also taking customizability into account to allow users to enjoy their Land Cruiser in their own unique ways.

Interior Design & Safety:

· Achieves a cockpit layout that enables instant recognition and steering across a wide range of driving conditions, with a horizontal instrument panel that makes vehicle attitude easy to recognize, a monitor and switches that consolidate functions to minimize eye movement, and a shift knob that allows natural operation, all aimed at creating an interior where users can experience the joy of mobility

· Achieves good forward visibility through a low-set cowl and instrument panel, contributing to safe on- and off-road driving. Employs a low beltline to improve visibility of road surfaces even on rough roads

· Toyota Safety Sense, an active safety package with advanced functions including the Pre-collision Safety System, supports enjoyable driving with peace of mind.

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