Hot SourceThe Ghana Cocoa Board (COCOBOD), has introduced a new performance management strategy designed to revitalise the cocoa sector and transform its organisational culture.
At a three-day management retreat in Kumasi, COCOBOD, announced its adoption of the Balanced Scorecard approach, marking a significant shift from a purely administrative system to a results-driven, performance-oriented culture.
In his welcome address, Francis Ocran, Director of Human Resources, described the move as a decisive break from traditional appraisal methods.
He stated that the Balanced Scorecard is not just a tool but a strategic framework to align objectives at all levels of the organisation and embed performance into COCOBOD’s daily operations.
Delivering the keynote address, Deputy Chief Executive in charge of Finance and Administration, Ato Boateng, underscored the urgency of the transition, stating that COCOBOD’s current state demands a collective effort to achieve meaningful reform.
“By Friday, when we will be leaving here, every staff member of COCOBOD must have a scorecard. This is not just a framework but a culture and a lifestyle,” Mr Boateng stressed. “We must measure what matters and put value on it. The journey towards recovery starts now.”
He outlined a three-phase implementation plan to anchor the new approach:
Balanced Scorecard: Focusing on clear objectives under financial, customer, internal process, and learning and growth perspectives.
Six Sigma: Improving operational efficiency and minimising errors to uphold quality standards.
Systems Thinking: Promoting cross-functional collaboration and accountability to break down divisional silos.
Boateng further explained that under the new system, staff promotions and career progressions would be strictly linked to measurable performance, urging all employees to focus on activities that add value while eliminating those that do not.
According to COCOBOD, the Balanced Scorecard is expected to serve as a powerful tool to align staff efforts with the organisation’s strategic goals, foster continuous improvement, and ultimately enhance the competitiveness of the cocoa sector.
The retreat marks the official rollout of the approach, with immediate adoption across all COCOBOD departments anticipated.
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